Senior Business Development Manager

About INNOVATE

INNOVATE is one of Ireland's leading Managed Service Providers, delivering secure, cloud-first, and high-performance technology solutions to mid-market and enterprise customers. As a certified Microsoft and Cisco partner, we specialise in cloud transformation, cybersecurity, managed IT services, collaboration technologies, and network modernisation.

Our mission is to act as a long-term technology partner to our clients, delivering solutions that drive resilience, innovation, and growth.

About the Role

We are seeking a Senior Business Development Manager to drive net-new business growth across both public and private sector markets.

This is a senior commercial role with a clear focus on new logo acquisition, pipeline generation, and closing complex multi-solution deals. You will be responsible for building and converting a strong pipeline through a combination of your existing network and proactive outbound business development.

Operating at a strategic level, you will engage with C-suite and senior IT stakeholders while working closely with internal technical teams to design and deliver tailored Microsoft- and Cisco-led solutions.

Key Responsibilities

Business Development & Pipeline Growth

• Drive net-new logo acquisition across SME, mid-market, and enterprise organisations
• Develop and execute outbound and inbound sales strategies to build a qualified pipeline
• Leverage existing relationships while proactively identifying and targeting new opportunities
• Own the full sales cycle from prospecting through to close, including discovery, workshops, proposals, and negotiation
• Consistently achieve or exceed revenue and activity targets

Solution-Led Sales

• Position and sell a broad portfolio of MSP services, including:
  • Microsoft Azure migrations and optimisation
  • Microsoft 365 adoption, security, and governance
  • Infrastructure modernisation (server, storage, virtualisation)
  • Networking solutions (LAN, firewall, WiFi)
  • Cybersecurity, risk, and compliance services
• Conduct consultative discovery sessions and lead solution-based sales conversations
• Collaborate with pre-sales, architects, and delivery teams to design high-value, well-scoped solutions

Strategic Account Development

• Build and maintain strong relationships with C-level and senior IT decision-makers
• Identify expansion opportunities within existing accounts through cross-sell and up-sell strategies
• Align solutions to customer business objectives, compliance requirements, and long-term IT strategy

Performance & Sales Process

• Maintain accurate CRM data, pipeline visibility, and forecasting
• Follow structured sales processes and ensure high-quality customer engagement
• Stay current with Microsoft and Cisco technologies, partner programmes, and MSP market trends
• Represent INNOVATE at industry events, partner engagements, and networking forums

Skills & Experience Required

• 5+ years' experience in B2B technology sales within an MSP environment
• Proven success in new business acquisition and closing net-new customers
• Strong experience building pipeline through outbound prospecting and network development
• Solid technical understanding of:
  • Azure and cloud transformation projects
  • Microsoft 365 licensing, security, and governance
  • Infrastructure (server, storage, virtualisation)
  • Networking and cybersecurity solutions
• Experience selling into regulated or compliance-driven environments is advantageous
• Strong commercial acumen with the ability to manage complex, multi-stakeholder sales cycles
• Excellent communication, negotiation, and relationship-building skills
• Full clean driving licence

The Ideal Candidate

• Brings an established network aligned to INNOVATE's target customer profile
• Combines a hunter mentality with a strategic, consultative sales approach
• Comfortable operating in a target-driven, high-performance environment
• Proactive, self-motivated, and resilient
• Passionate about delivering secure, innovative, and outcome-focused technology solutions