Job Description:
This is an opportunity to sit inside the engine room of a high-volume iGaming and sports betting operation and take ownership of how players are acquired, converted, and monetised at scale.
Our client is a licensed, regulated iGaming operator competing in a crowded, aggressive market where CPA efficiency, traffic quality, compliance discipline and speed to market determine who wins and who quietly disappears.
They are looking for an Affiliate & Acquisition Specialist who thrives in that environment — someone who understands that in iGaming, growth is not theoretical, it is measured daily, in real money, under regulatory scrutiny.
Why This Role Exists
iGaming acquisition is a battlefield.
- Channels saturate fast
- Regulators tighten rules
- Costs rise
- Bad traffic kills brands
This role exists to outperform all of that.
You will be responsible for:
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Scaling affiliate-driven player acquisition
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Optimising paid and performance channels
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Protecting the licence through strict compliance control
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Delivering profitable, measurable, sustainable growth
This is a role for someone who wants ownership, pressure, and visibility — not comfort.
Your Mission
You will own the end-to-end acquisition lifecycle across sportsbook and casino products, working closely with senior marketing leadership and cross-functional teams to deliver consistent player growth.
Affiliate Strategy, Growth & Monetisation
You will:
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Identify, recruit and onboard high-value iGaming affiliates, publishers and media partners
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Build long-term commercial relationships with top-tier sportsbook and casino partners
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Activate affiliates with approved creatives, offers, landing pages and tracking links
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Structure and negotiate CPA, rev-share and hybrid commission models
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Analyse traffic quality, player behaviour, fraud indicators and lifetime value
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Scale what works aggressively — and cut what doesnt without hesitation
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Enforce strict compliance across all affiliate activity, including responsible gaming and advertising standards
This is not affiliate account management.
This is affiliate revenue ownership.
Paid Acquisition & Performance Marketing
You will:
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Plan, execute and optimise campaigns across Google, Programmatic, ATL and performance channels
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Own campaign architecture, audience targeting, testing frameworks and scaling logic
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Constantly push to lower CPA while improving conversion quality
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Work with CRM and BI teams to improve onboarding, retention and player value
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Collaborate with Creative and Social teams to sharpen messaging and funnel performance
The focus is simple: efficient growth that survives scrutiny.
Tracking, Analytics & Commercial Insight
You will:
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Maintain accurate tracking, attribution and reporting across all acquisition channels
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Analyse performance across CPA, conversion rates, player value and ROI
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Produce actionable reports that inform commercial and budget decisions
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Identify leakage, inefficiencies and optimisation opportunities across the funnel
If you like data but cant turn it into decisions, this role will eat you alive.
Compliance, Brand Protection & Market Intelligence
You will:
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Audit affiliate and paid channels to prevent misleading or non-compliant promotion
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Ensure all acquisition activity aligns with iGaming regulations and brand governance
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Monitor competitor strategies across sportsbook and casino markets
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Identify new networks, traffic sources and acquisition angles before competitors do
Growth matters — but keeping the licence matters more.
What It Takes to Win in This Role
This role is built for someone who already understands the iGaming acquisition ecosystem.
You will need:
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2–5 years experience in affiliate marketing, acquisition or performance marketing
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Hands-on experience in iGaming, sports betting or regulated online gaming
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Strong working knowledge of affiliate platforms (Income Access, NetRefer, MyAffiliates or similar)
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Confidence in tracking, attribution models and performance analytics
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A commercial mindset — you think in ROI, not vanity metrics
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The ability to operate under pressure, ambiguity and constant change
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Strong negotiation, communication and stakeholder management skills
Relevant marketing or business qualifications are advantageous but not essential
What You Get in Return
This is not a stepping-stone role. It is a career-defining acquisition seat.
You get:
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Direct ownership of player acquisition performance
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Exposure to senior decision-makers and budget control
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The chance to build a reputation in one of the most competitive digital industries
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A role where results are visible, valued and rewarded
If you want safety, predictability and low pressure — this is not it.
If you want to build, scale and dominate in iGaming acquisition, this is exactly where you should be.