Job Description:
A high-growth iGaming and Sports Betting operator is seeking a Senior UX/UI Designer to lead experience design across its sportsbook and casino platforms in South Africa. This is a strategic, hands-on role for a designer who understands that great design is not decoration — it is conversion, retention, and commercial performance engineered through user-centric thinking.
If you thrive in high-volume, mobile-first digital environments and can translate behavioural insight into seamless betting journeys, this role offers the opportunity to shape products used by thousands of active players daily.
The Role
As Senior UX/UI Designer, you will own the end-to-end experience across sportsbook and casino products — from concept to high-fidelity execution. You will drive UX strategy, optimise critical conversion flows, and ensure every touchpoint reflects a premium, intuitive, and frictionless player experience tailored to the South African market.
You will work at the intersection of Product, Development, CRM, Marketing, and Compliance, ensuring design decisions are grounded in data, aligned with regulation, and commercially impactful.
Your Key Job Responsibilities as Senior UX/UI Designer will include:
UX Strategy & Experience Leadership
- Lead UX and UI design across sportsbook and casino platforms
- Define experience strategy aligned with business goals and user behaviour insights
- Ensure consistent, scalable design systems across all digital touchpoints
Design Execution
- Own wireframes, interactive prototypes, and high-fidelity interface designs
- Translate product requirements into intuitive user journeys and visually compelling interfaces
- Maintain strong design standards across mobile and desktop environments
Conversion & Optimisation
- Drive optimisation of key revenue-critical flows including registration, KYC, deposits, betting journeys, and withdrawals
- Conduct usability testing, user research, and behavioural analysis to refine experiences
- Apply conversion rate optimisation principles to reduce friction and improve engagement
Cross-Functional Collaboration
- Partner closely with Product Managers, Developers, CRM, and Marketing teams to deliver seamless releases
- Ensure design solutions align with compliance requirements and responsible gambling standards
- Guide junior designers and contribute to evolving design processes and standards
Success Measures
- Improved conversion across onboarding, KYC, and deposit funnels
- Increased engagement and session duration across sportsbook and casino
- Reduction in usability-related support queries
- Strong design consistency across platforms
- Positive player feedback and improved satisfaction metrics
Requirements for this Senior UX/UI Designer role:
- 5+ years experience in UX/UI design, ideally within iGaming, fintech, or high-traffic mobile-first platforms
- Strong portfolio demonstrating complex product interfaces and conversion-focused design
- Proven experience leading UX initiatives and collaborating cross-functionally
- Demonstrated success in conversion optimisation and behavioural design
Technical Expertise
- Expert proficiency in Figma (preferred) or Adobe XD
- Strong understanding of design systems, prototyping, and usability testing methodologies
- Experience working with analytics tools to inform design decisions
Core Competencies
- Advanced design thinking capability
- Strong user-centric mindset with commercial awareness
- Analytical, data-driven approach to optimisation
- Clear communicator with the ability to influence stakeholders
- High attention to detail combined with strategic perspective
Why This Opportunity
This role places you at the forefront of digital experience within a competitive and performance-driven industry. Your work will directly influence customer acquisition, retention, and revenue, shaping the way players interact with sportsbook and casino platforms across South Africa.
For a designer who understands that every pixel, click, and micro-interaction affects commercial performance, this is an opportunity to lead UX at scale — where creativity meets measurable business impact.