Digital Marketing Specialist

We are looking for a creative and data-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products/services. You will play a major role in enhancing brand awareness within the digital space and driving website traffic and customer acquisition.

Key Responsibilities:

• Plan and execute digital marketing campaigns across SEO, SEM, email, social media, and display advertising

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on insights

• Collaborate with internal teams to create landing pages and optimize user experience

• Manage and maintain the companys website and social media presence

• Brainstorm new and creative growth strategies through digital marketing

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

• Manage online content and update website with fresh and relevant content

Requirements and Skills:

• Proven experience as a Digital Marketing Specialist or similar role

• Strong understanding of current online marketing concepts, strategy, and best practices

• Experience with SEO/SEM, email marketing, social media, and/or display advertising campaigns

• Proficiency in tools such as Google Ads, Google Analytics, Meta Ads Manager, HubSpot, or similar platforms

• Knowledge of web design and content management systems (e.g., WordPress)

• Analytical mindset and critical thinking

• Excellent communication and interpersonal skills

• Bachelor's degree in Marketing, Communications, or related field

• 
  

  required for our portal - upcoming positions, will be available to different companies for hiring purposes.