Marketing Operations Manager

Job Summary:

We are seeking a strategic and analytical Marketing Operations Manager to optimize our marketing processes, systems, and data management. This role plays a critical part in driving efficiency, improving campaign performance, and ensuring that our marketing team operates smoothly and effectively to meet business goals.

Key Responsibilities:

• Develop, implement, and manage marketing operations processes, workflows, and best practices.

• Oversee the marketing technology stack (CRM, automation platforms, analytics tools) and ensure proper integration and usage.

• Manage and maintain the marketing database, ensuring data accuracy, segmentation, and compliance with data privacy regulations.

• Collaborate with marketing, sales, and other departments to align operational strategies and optimize lead management processes.

• Monitor, analyze, and report on marketing performance metrics and ROI to support decision-making.

• Identify opportunities to streamline processes, improve campaign execution, and enhance team productivity.

• Support budget planning, tracking, and reporting for marketing initiatives.

• Ensure effective execution of marketing campaigns through operational excellence and process improvements.

• Train and support marketing team members on tools, processes, and best practices.

• Stay up-to-date with industry trends, marketing technologies, and data management regulations.

Requirements:

• Bachelors degree in Marketing, Business Administration, or a related field (Masters degree is a plus).

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