B2B Marketing Coordinator

B2B Marketing Specialist to handle

efforts in creating brand awareness amongst business segments, content curation/creation, and sales

material. This role will work closely with multiple departments, including the commercial leadership

team, to boost the visibility of the brand.

Key Responsibilities:

- Design content marketing strategies and set short-term goals

- Develop content through storytelling, generating solid sales arguments

- Create value propositions that communicate clearly to target audiences

- Translate data into sales material and presentations that help the classifieds and advertising

sales teams to sell effectively

- Support a regional sales team across markets through both sales enablement and an accountbased approach

- Design and carry out demand-generation and lead-conversion campaigns, delivering targeted

messages that create affinity with our brand

- Develop A/B and multivariate testing, user segmentation, and reporting for initiatives

- Prepare and deliver presentations and training to internal teams

- Work with Marketing, Product, Business Intelligence, Sales and other departments to develop

and execute B2B Marketing roadmap

- Ensure that B2B and B2C offline and online marketing strategies are consistent

- Keep abreast of industry trends and changes that impact our business

- Other responsibilities inherent to this role

Qualifications/Experience:

- Degree in Marketing, Communications, Journalism, or related

- At least 2 years in a similar role with comparable responsibilities

- Demonstrated experience in project management and in the execution of marketing campaigns

- Experience with email platforms, omnichannel platforms desired

Desired Traits:

- Critical thinker and problem-solver

- Ability to process and use data in decision-making and in storytelling

- Excellent skills as a technical writer, with an understanding of how to frame a message in a

clear, concise, and compelling way

- Capacity to develop effective messages tailored for delivery across a variety of channels,

including website, email, print, presentations, among others

- Understanding of the mechanics of an efficient, effective marketing automation campaign

(funnels)

- Excellent written communications skills in Spanish

- English, written and spoken

*For this position we will be asking applicants to complete a case study