Product Owner

Responsibilities:

• Build a growth strategy and work towards specific business goals across multiple markets and segments

• Balance short and long-term product vision and needs to develop a sustainable roadmap

• Perform comprehensive product analytics covering the entire funnel from acquisition to conversion, improving user engagement and retention across all platforms (web and apps)

• Develop initiatives to improve the user lifecycle, including activation, retention, dormancy, and resurrection phases

• Improve both marketing and product experiences

• Deploy experiments to improve customer lifetime value (CLTV) and decrease churn

• Contribute to the development of the organization's overarching monetization strategy

• Work with other teams in go-to-market planning for new product launches

• Build and lead a team including Business Intelligence Analyst, UX/UI Designer, Requirement Analyst and/or any other product team members required based on business needs

• Support organization with platform data and insights, as well as forecasting around KPIs

• Prepare reporting on projects, drawing conclusions on important metrics for effective decision-making

• Run user testing, focus groups, and use other methodologies to understand market needs

• Evaluate internal and external solutions to product needs, working in some cases with third party providers

• Maintain deep knowledge of our competitive landscape, as well as risks and opportunities

• Keep up to date with latest trends and technologies affecting our industry and markets