Senior Marketing Executive

iLabs is a global software product engineering company headquartered in Sri Lanka, with deep roots in the US Silicon Valley. We deliver world-class solutions in Web, eCommerce, Mobile, AI/ML, and Cloud technologies, serving industries such as fintech, edtech, medtech, martech, and hospitality. Guided by our vision “to become a global powerhouse in information technology to push humanity forward” we focus on delivering innovative, impactful solutions that empower businesses and create meaningful change in the world.

With a global talent network, we build agile remote teams for leading tech companies worldwide, including Silicon Valley pioneers. Our in-house ventures include Cloud of Goods, a fast-growing eCommerce rental marketplace, and Xenia, a customizable web platform for modern businesses.

At iLabs, we’re on a mission to advance lifestyles through technology and empower our partners to scale smarter and faster. Our culture is driven by creativity, innovation, ownership, teamwork, and global impact; giving you the opportunity and freedom to challenge the norm, spark change, and make a real difference.

If you’re ready to break boundaries and create your defining moment, we’re here to make it happen. Be part of something bigger. Join iLabs.

Role Overview

We are looking for a senior, execution-focused marketing professional to drive marketing initiatives across channels, ensuring strategies are executed effectively and aligned with business outcomes. This role focuses on people coordination, project discipline, and marketing judgment, while managing multiple marketing channels including website, social media, email, SMS, and in-app marketing.

You will act as the bridge between marketing strategy, execution, and business results, ensuring campaigns are aligned with the brand, positioning, and commercial goals.

Responsibilities

• Own the execution and quality control of AI-generated marketing strategies, campaigns, creatives, and videos, ensuring strong brand, positioning, and commercial alignment.

• Coordinate and manage key marketing channels including Website, Social Media, Email Marketing, SMS, and In-App Marketing.

• Translate CEO direction into clear action plans, timelines, and deliverables, while planning, coordinating, and controlling end-to-end campaign execution across all channels.

• Manage multiple campaigns simultaneously, ensuring priorities, dependencies, approvals, and deadlines are consistently met.

• Lead and coordinate the marketing team and cross-functional stakeholders, driving disciplined execution, collaboration, and alignment.

• Monitor campaign performance and qualitative impact, provide actionable feedback to improve AI outputs and future prompts, and report progress, risks, and outcomes directly to the CEO.

• Continuously improve execution efficiency, quality, and speed across all marketing initiatives.

Shift: 9.00am - 6.00pm

Location: Battaramulla (On-Site)

Requirements

• 3–5 years of hands-on marketing experience

• Bachelor’s degree in Marketing, Business, Communications, or related field

• Proven experience in coordinating and executing marketing campaigns across multiple channels

• Strong understanding of what drives engagement, conversion, and scale

• Experience working with or alongside Generative AI tools is a plus

• Excellent coordination and team management skills

• Strong project management discipline and attention to detail

• High accountability and follow-through

• Ability to work under direct CEO guidance

• Team-oriented, outcome-driven, and able to manage complex tasks efficiently