Marketing Operations Specialist

iLabs is a global software product engineering company headquartered in Sri Lanka, with deep roots in the US Silicon Valley. We deliver world-class solutions in Web, eCommerce, Mobile, AI/ML, and Cloud technologies, serving industries such as fintech, edtech, medtech, martech, and hospitality. Guided by our vision to become a global powerhouse in information technology to push humanity forward we focus on delivering innovative, impactful solutions that empower businesses and create meaningful change in the world.

With a global talent network, we build agile remote teams for leading tech companies worldwide, including Silicon Valley pioneers. Our in-house ventures include Cloud of Goods, a fast-growing eCommerce rental marketplace, and Xenia, a customizable web platform for modern businesses.

At iLabs, were on a mission to advance lifestyles through technology and empower our partners to scale smarter and faster. Our culture is driven by creativity, innovation, ownership, teamwork, and global impact; giving you the opportunity and freedom to challenge the norm, spark change, and make a real difference.

If youre ready to break boundaries and create your defining moment, were here to make it happen. Be part of something bigger. Join iLabs.

Role Overview

We are looking for a senior, execution-focused marketing professional to run the marketing engine, not reinvent it.

This role is about people leadership, coordination, project discipline, and marketing judgment, ensuring AI-generated strategies and materials are executed effectively, refined intelligently, and aligned to what actually works in the market.

You will act as the bridge between AI output, human judgment, and business outcomes.

Responsibilities

• Own execution and quality control of AI-generated marketing strategies, campaigns, creatives, and videos, applying strong marketing judgment to ensure brand, positioning, and commercial alignment.

• Translate CEO direction into clear action plans, timelines, and deliverables while planning, coordinating, and controlling end-to-end campaign execution across channels.

• Manage multiple campaigns simultaneously, ensuring priorities, dependencies, approvals, and deadlines are consistently met.

• Lead and coordinate the marketing team and cross-functional stakeholders, driving disciplined execution, collaboration, and alignment.

• Monitor campaign performance and qualitative impact, provide actionable feedback to improve AI outputs and future prompts, and report progress, risks, and outcomes directly to the CEO while continuously improving execution efficiency.

Shift: 9.00am - 6.00pm

Location: Battaramulla (On-Site)

Requirements

• 3+ years of hands-on marketing experience

• Bachelors degree in Marketing, Business, Communications, or related field

• Proven exposure to campaign execution, coordination, and delivery

• Strong understanding of what converts, what scales, and what fails

• Experience working with or alongside Generative AI tools is mandatory

• Exceptional people and coordination skills

• Strong project management discipline

• High accountability and follow-through

• Ability to work under direct CEO direction

• Able to challenge outputs constructively, not emotionally

• Team-oriented, directive-aware, and outcome-driven

• Mature enough to manage complexity without noise