Growth Marketing Manager

We are looking for a Growth Marketing Manager responsible for building and scaling our acquisition engine across paid and outbound channels. This role focuses on driving efficient customer acquisition, generating qualified pipeline, and creating repeatable systems that improve funnel performance over time.

This is a hands-on execution role. You will directly build, launch, and optimize campaigns and infrastructure — not manage agencies.

Location: Tampa, FL (Hybrid, trial period - onsite)

Employment: Full-time

Requirements

• 3–6 years of experience in performance marketing or growth marketing
• Strong hands-on experience with Google Ads (campaign structure, tracking, optimization)
• Proven ability to build campaign architecture from scratch (not just optimize existing accounts)
• Experience with landing page testing and conversion rate optimization
• Familiarity with outbound tools such as Instantly, Smartlead, Clay, Apollo, or similar
• Strong understanding of CAC, CPL, and funnel performance metrics
• Comfortable working with data, dashboards, and performance reporting
• High ownership mindset with strong execution speed
• Ability to operate in a fast-paced, performance-driven environment

Key Responsibilities

• Rebuild Google Ads account from scratch (campaign structure, tracking, segmentation, negatives)
• Manage paid social campaigns across Meta and LinkedIn
• Build and optimize landing pages by vertical and offer
• Launch and scale retargeting campaigns across paid channels
• Build and manage outbound email infrastructure (Instantly, Smartlead)
• Run lead enrichment and list-building workflows (Clay, Apollo)
• Coordinate and test direct mail campaigns with measurable outcomes
• Own channel reporting (CAC, CPL, CPQD, conversion rates, efficiency metrics)
• Work closely with Sales Enablement to refine ICP and outbound targeting
• Design and execute paid and outbound experiments to improve efficiency and reduce reliance on affiliates

Preferred Qualifications

• Experience in SMB or local B2B marketing
• Background in fintech, payments, POS, or retail industries
• Experience supporting outbound sales teams
• Familiarity with multi-channel attribution and advanced tracking setups

Performance Metrics

Cost per qualified demo (CPQD) from paid channels (50%)
Landing page conversion rates (25%)
Outbound email reply and meeting rates (25%)

90-Day Outcomes

• Google Ads account rebuilt with clean structure and tracking
• Funnel tracking and attribution clearly defined and implemented
• Vertical-specific landing pages launched and actively tested
• Retargeting campaigns live across core paid channels
• Initial paid experiments generating reliable CAC benchmarks
• Outbound infrastructure and list-building workflows stabilized

What Success Looks Like

• Consistent, measurable pipeline from paid and outbound channels
• Improving CAC and conversion rates across key funnels
• Repeatable acquisition playbooks that scale efficiently
• Reduced dependence on high-cost affiliate or third-party lead sources

Benefits

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and company holidays
• Flexible hybrid work setup
• High ownership role with direct impact on company growth

Compensation

Base salary: $90,000 – $100,000
On-target earnings: $110,000 – $130,000