Job Description:

IBCGroup.io is a leading blockchain and crypto advisory firm, dedicated to providing innovative solutions and insights in the rapidly evolving crypto space. We are seeking a talented Digital Marketer & Advertiser to join our dynamic team.

Responsibilities:

  • Develop and execute paid media campaigns across search engines, social media, and Web3 platforms, optimizing for performance.
  • Manage programmatic ad buying using automation tools for efficient real-time bidding and cost-effective placements.
  • Monitor and optimize social media ads using data-driven insights to adjust for maximum ROI.
  • Run Web3-specific ad campaigns, targeting blockchain communities while integrating smart contract-based tracking for user actions.
  • Implement tracking systems and analyze performance, using tools like Google Analytics and blockchain explorers to monitor KPIs such as CPC, CPA, and ROAS.
  • Set up marketing automation tools to streamline ad delivery, retargeting, and reporting processes.
  • Manage influencer collaborations and automate partnership tracking to measure campaign impact.
  • Oversee display ads and banner automation, ensuring efficient ad placements and continuous optimization for conversions.
  • Set up A/B testing for ads to compare performance and optimize creative, targeting, and ad formats.
  • Create and manage remarketing campaigns, targeting users based on prior engagement or website visits.
  • Integrate ad tracking pixels and conversion tracking across digital assets to improve data accuracy.
  • Collaborate with the team to design ad visuals and copy that align with campaign objectives.
  • Monitor and manage ad budgets, ensuring cost-efficiency and meeting monthly ad spend targets.
  • Analyze competitor advertising strategies and identify opportunities for differentiation.
  • Maintain relationships with ad platforms and networks, staying updated on new ad features and tools.
  • Generate automated performance reports, providing regular insights to stakeholders on campaign progress.

Qualifications:

  • Bachelors degree in Marketing, Advertising, or a related field.
  • Proven experience in digital marketing and advertising, with a focus on paid media campaigns.
  • Strong understanding of programmatic ad buying and real-time bidding.
  • Experience with Web3 advertising and blockchain technology is a plus.
  • Proficiency in using marketing automation tools and analytics platforms such as Google Analytics.
  • Excellent analytical skills and the ability to interpret data to make informed decisions.
  • Strong project management skills and attention to detail.
  • Ability to work collaboratively in a team environment.
  • Excellent communication and interpersonal skills.

What We Offer:

  • Competitive compensation
  • Opportunity to work with a leading firm in the blockchain and crypto industry.
  • Flexible working hours and remote work options.
  • Collaborative and innovative work environment

Working Place:

Dubai