Job Description:
IBCGroup.io is a leading blockchain and crypto advisory firm, dedicated to providing innovative solutions and insights in the rapidly evolving crypto space. We are seeking a talented Head of Outreaches to join our dynamic team.
Key Responsibilities:
Lead Generation & Management:
- Scrape and identify high-quality leads within the cryptocurrency industry.
- Utilize Airtable for CRM and task assignment, maintaining an extensive database of potential contacts.
- Assign leads to team members and monitor progress using Airtable and Asana.
Outreach Strategy & Execution:
- Develop compelling outreach scripts and communication materials tailored to diverse audiences.
- Implement and manage automated outreach methods, including email campaigns and mass outreaches, using tools like HubSpot.
- Continually refine and optimize outreach strategies based on data analysis.
Collaboration & Coordination:
- Work closely with marketing, sales, and business development teams to align outreach strategies with company goals.
- Coordinate with content teams to ensure consistency in messaging and branding.
- Monitor and report on the effectiveness of outreach campaigns, providing actionable insights.
Innovation & Continuous Improvement:
- Explore new outreach channels and methodologies to enhance the impact and efficiency of campaigns.
- Stay up-to-date with industry trends and competitor strategies.
Qualifications:
- Fluency in Cryptocurrency: Strong understanding of the cryptocurrency market and blockchain technology.
- Experience in Lead Generation: Proven experience in lead scraping, database management, and lead nurturing.
- Proficiency with Tools: Familiarity with Airtable, Asana, and HubSpot is preferred.
- Copywriting Skills: Ability to create persuasive and engaging outreach content.
- Technical Proficiency: Experience with automation tools for outreach is highly desirable.
- Analytical Skills: Ability to analyze data and metrics to optimize outreach efforts.
- Communication & Interpersonal Skills: Excellent verbal and written communication skills.
Preferred Qualifications:
- Experience with additional automation tools and platforms.
- Previous experience in a similar role within the crypto or fintech industry.
- Strong organizational skills and the ability to manage multiple projects simultaneously.