About the job Assistant Manager/Manager, Franchise & Partnership Marketing
About them
Our client is a licensing and brand management company headquartered in Singapore with offices throughout Greater China & Southeast Asia. They specializes in consumer products licensing, retail solutions and promotional/sponsorship opportunities for IP brands.
Overall Responsibilities
The Assistant Manager/Manager, Franchise & Partnership Marketing plays a pivotal role in working together with the Business Unit Head (BUH) and alongside with regional franchise team to develop and implement marketing strategies, with a major focus on offline retail but not limit to online program to drive licensee sell in, retail programs, retail pop-ups and products sell-through for the Licensed Property (brand) which will be align with the regional strategy as set out by the Licensor.
Main Responsibilities
Brand Management:
- In consultation with business unit head and work alongside with regional franchise to develop and implement marketing campaign in line with the set market strategic with a strong focus on offline activation but not limit to online retailer program to drive licensee sell in, retail programs and products sell-through.
- Plan, oversee and execute all on-ground marketing initiatives set forth mall events, pop-up, retailer activation etc.
- Responsible for gathering all franchise update and relevant download to the local team (Sales & Creative)
- Development of presentation proposal, brand deck update to be used in marketing pitch.
- Identify trends/opportunities across all marketplace channels to drive retail sell thru.
- Measure and analysing the results and effectiveness of each campaign to identify insights that can improve future campaign performance by assessing against goals (ROI and KPIs).
- Stay up to date with the market, consumers & competitors.
Marketing & Retail Management:
- Measure and analyse the results and effectiveness of each campaign to identify insights that can improve future campaign performance by assessing against goals (ROI and KPIs).
- Oversee flow of event implementation in all aspects and ensure proper implementation.
- Ensure consistent usage of marketing materials, templates, retail promotions to support events/product launch/promotions at retail.
- Coordinate all campaign launches to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team etc.)
- Propose, seek approvals and monitor event budgets (P&L); seek approvals from Regional Franchise
- Post-campaign report & analysis to deliver reports on the performance of all marketing projects.
- Any other responsibilities assigned, as relevant
Brand Visibility at Retail:
- Align with local market strategy, formulate retail marketing strategies to drive retail touch points with key retailers. This will include marketing materials, templates, retail promotions to support product launch/ promotions at retail, as well as leading up retail meetings.
- Full visibility of licensee listing, category and product development to work on retail business planning.
- Monitor retailer feedback on licensed products and address issues with the Sales team and/or licensee, as appropriate.
- Coordinate with various stakeholders (Licensor, Licensee, retailer, PLS creative and BA team) on setup and maintenance of any permanent retail corners.
- Standardize look for all retail corners and Point of Sales Materials and ensure product visibility for all licensed brands and product categories.
- Ensure Creative & BA approvals on all retail corner designs and POP materials.
Qualifications
- A Diploma in Marketing or any equivalent field with minimum 4 5 years experience in retail/marketing or related industry experience
- Candidates with consumer product licensing marketing experience or retailer background with experience on consumer products are preferred.
- Required language(s): English, Thai
- Fluent in written and spoken English, Thai
- Good working knowledge of MS Office Excel, Word, Outlook, PowerPoint
- Well organized and pro-active with excellent attention to detail'Ability to perform in a fast-paced and dynamic environment
- Personable and diplomatic in handling partners from all level
- Excellent communication skills (written and verbal) and people management skills