COO

About the client

Our client is a renowned restaurant brand known for its authentic Thai flavors, exceptional dining experiences, and commitment to culinary excellence, with more than 50 outlets in Thailand & globally. 

Role Overview

The COO will be responsible for overseeing all operational functions, driving profitability, and ensuring excellence across multiple restaurant locations. This leadership role requires a visionary executive with deep expertise in the F&B industry, who can lead scalability, efficiency, and expansion efforts while maintaining the brands quality and reputation.

Key Responsibilities

1. Operational Leadership & Business Strategy

• Develop and implement strategic operational plans to enhance profitability, efficiency, and customer experience.
• Oversee day-to-day operations across multiple locations, ensuring consistency in service and quality.
• Collaborate with the CEO & leadership team to set business goals, expansion plans, and revenue targets.
• Monitor market trends, customer preferences, and competitor strategies to drive innovation.

2. Financial & P&L Management

• Take full ownership of the P&L, budgeting, cost control, and revenue growth.
• Optimize operational costs, vendor negotiations, and supply chain management to improve margins.
• Analyze financial reports and implement data-driven strategies to improve restaurant performance.

3. Growth & Expansion

• Lead new restaurant openings, franchising, and expansion initiatives in Thailand and beyond.
• Identify opportunities for brand collaborations, partnerships, and new revenue streams.
• Ensure smooth integration of new technologies, digital transformation, and operational automation.

4. People & Performance Management

• Build and lead a high-performing operations team across all locations.
• Drive a strong performance culture, training & developing key leaders in restaurant management.
• Foster an engaging, customer-focused, and excellence-driven work environment.

5. Customer Experience & Brand Quality

• Ensure exceptional customer service standards across all outlets.
• Implement and maintain quality control, hygiene, and operational excellence protocols.
• Work closely with the marketing team to enhance brand visibility and guest engagement.

Key Requirements

Experience: 15+ years in F&B, hospitality, or restaurant operations, with at least 5 years in a senior leadership role (COO, VP of Operations, Head of F&B, etc.).

Industry Expertise: Strong background in restaurant chains, QSR, or fine dining brands.

Leadership & Strategy: Proven track record in leading multi-unit operations, scaling businesses, and optimizing restaurant performance.

Financial Acumen: Strong understanding of P&L management, budgeting, and cost control.

Growth Mindset: Experience in expansion strategies, franchise models, or new market entry.

Tech-Savvy: Familiarity with restaurant technology, POS systems, supply chain automation, and digital transformation.

Language Skills: Fluent in Thai & English.