Marketing Operations Specialist (Community & KOL Operations)

Our client is a next-generation Layer 1 blockchain building scalable infrastructure for tokenised real-world assets (RWA) and on-chain financial products. They are expanding their global ecosystem and community presence to accelerate adoption across key international markets.

We are seeking a Marketing Operations Specialist to drive community growth and regional expansion across key international markets. This role is responsible for building and operating high-quality Web3 communities, developing long-term KOL partnerships, executing regional growth initiatives, and increasing user acquisition and community engagement for our products.

Responsibilities

1. Regional Community Building & Operations

• Focus on high-net-worth regions to build precise crypto-wealth management communities on platforms such as Telegram, Discord, and other localized social channels.
• Establish clear conversion and referral funnels for each regional community.
• Collaborate with Content/Social Media leads and align with product updates to deliver high-value educational content, investment strategies, or market analysis at least 1–2 times per week.

2. Regional KOL Matrix & Channel Acquisition

• Build and maintain a long-term Key Opinion Leader (KOL) partnership matrix in each target region.
• Co-host AMAs (Ask Me Anything) with local KOLs, distribute exclusive invitation codes, and offer community-specific yield bonuses or incentives.
• Transition KOL partnerships from one-off campaigns to long-term revenue-sharing models tied to Assets Under Management (AUM).

3. Community Conversion

• Design exclusive deposit incentive pathways linked to community identity and reputation systems.
• Foster trust within the community by incentivizing funded users to promote the platform and share their yield experiences.
• Track community conversion metrics monthly and optimize the funnel iteratively.

4. Localized Events

• Plan and execute quarterly offline community gatherings in key cities, such as small-scale meetups and strategy-sharing salons.

Requirements

• Fluent in both English and Chinese (spoken and written).
• Strong background in Web3 community operations.
• Solid network of Key Opinion Leaders (KOLs) within the Web3/cryptocurrency ecosystem.