About:

Remote 

A fast-scaling AI-powered white-label platform, empowering businesses to launch and grow branded dating, creator, and community-driven networks. Using our customizable ecosystem, we drive user acquisition, engagement, and traffic monetization across multiple platforms.

About the Role

We are seeking a Head of Consumer Platforms to build and scale our direct-to-consumer operations from the ground up. Reporting directly to the Chief Revenue Officer (CRO), you will lead the development of a portfolio of high-traffic consumer websites, focusing on user acquisition and traffic monetization. Starting in a hands-on role, you will drive key growth initiatives while assembling and expanding a high-performance team.

What You Will Do

1. Platform Development & Growth Strategy:

• Develop and execute strategies to build, launch, and scale consumer-facing platforms.
• Manage project workflows and coordinate with Product and Development teams.
• Track KPIs and report directly to the CRO with actionable insights and growth plans.

2. User Acquisition & Growth:

• Lead paid marketing campaigns (social, search, programmatic) and manage affiliate partnerships.
• Drive organic traffic through SEO and content marketing strategies.
• Oversee innovative traffic initiatives through the Growth team, exploring viral and emerging channels.

3. Traffic Monetization & Engagement:

• Develop revenue streams via email marketing, push notifications, display ads, and API integrations.
• Create and optimize retention and loyalty programs to maximize customer lifetime value.

4. Creator & Community Engagement:

• Lead efforts to engage creators and models, managing relationships with agencies and influencers.
• Develop engagement programs, best practices, and organize community events.

5. Team Building & Collaboration:

• Recruit and manage a multi-functional team covering user acquisition, SEO, growth, engagement, and creator success.
• Work cross-functionally with Product, Development, Marketing, and Finance to drive platform success.

Who You Are

• 10+ years of experience leading B2C platforms with a focus on traffic acquisition and monetization.
• Strong background in the dating or adult dating sectors.
• Expertise in SEO, affiliate marketing, monetization, and paid media buying.
• Experience managing email and push marketing campaigns.
• Familiarity with creator platforms and community management.
• Analytical with a strong track record in traffic analysis and conversion optimization.

Tech & Tools You'll Use:

• Marketing Platforms: Google Ads, Meta Ads, TikTok Ads, Taboola, Outbrain.
• Affiliate Tools: Voluum, Cake, RedTrack.
• SEO & Analytics: Ahrefs, SEMrush, Google Analytics, Looker Studio.
• Email & Push Tools: Mailgun, One Signal, PostMark.
• Collaboration Tools: Slack, Notion, Gsuite.
• AI & Automation Tools: Zapier, Phrasee, Replai.

Shape Consumer Platforms: Build, scale, and lead a portfolio of high-traffic websites.

Collaborate with Leadership: Report directly to the CRO, driving measurable business growth.

Growth Opportunity: Start hands-on, then scale operations with full leadership autonomy.

Competitive Rewards: Salary, performance bonuses, and equity incentives.