Head of Marketing, Group

Petaling Jaya, Selangor, Malaysia

Job Openings Head of Marketing, Group

About the job Head of Marketing, Group

Our client, based in Hong Kong, is a diversified multinational corporation with subsidiaries in almost 30 countries. As part of their expansion, they are looking for a Process Excellence and Automation Lead to spearhead their global initiatives.

Job Summary

The Senior Marketing Manager is responsible for developing and executing comprehensive marketing strategies for QNETs product brands on a global/regional basis. This role involves leading a cross-cultural high-performing team to create innovative campaigns, build brand equity, and drive sales growth globally. The successful candidate will possess strong strategic thinking, leadership, and creativity skills, coupled with a deep understanding of the FMCG industry and direct selling channel.

Key Responsibilities

Strategic Leadership:

Develop and implement comprehensive global and regional marketing strategies aligned with corporate objectives and ambitious sales targets.
Establish and refine product positioning, messaging, and campaign strategies to differentiate QNET as a prestigious leader in the direct selling industry.
Drive brand awareness and market penetration through innovative marketing initiatives.
Build clear and strong product brand identities that set them apart in a crowded marketplace.

Marketing Execution:

Oversee the creation of high-impact marketing materials (e.g., videos, sales sheets, training materials) that are culturally relevant, localized, and optimized for sales performance.
Lead a creative team to ensure consistent brand representation across all marketing channels, aligning with QNETs corporate identity.
Develop and manage the global marketing budget, measuring ROI and optimizing resource allocation.

Partnership and Collaboration:

Spearhead sponsorship activations to enhance brand visibility and consumer engagement.
Collaborate with sales, product development, and corporate communications teams to ensure integrated marketing efforts.
Stay abreast of industry trends and competitor activities to identify growth opportunities.

Decision making:

Building QNET Brand Equity: ensuring product marketing activities build long term brand equity and in-market results.

Lead & implement the product marketing strategy, ensuring all portfolios achieve objectives

Work with Regional/Local teams to ensure strategies are creating measurable impact
Lead the marketing executives, creative design teams, campaign management teams
Manage relationships with internal stakeholders, key network leaders, and external agencies
Create and police critical paths for all marketing activities,
Stay in touch constantly with customers to find innovative ways to increase product sales
Build and maintain strong relationships with key internal stakeholders.

Key Stakeholders

Head of Marketing & Communications, Head of Product, Campaigns & Creative Design, Head of Business Development, The V Global Business Development
In-house Marketing Teams
Senior leadership including board level
Lead strategic and tactical Agencies including research

Requirements:

Bachelors degree in Marketing, Business Administration, or a related field, MBA an advantage
Minimum of 8-10 years of experience in brand positioning, marketing strategy development, and campaign management.
Digital fluency with a deep understanding of emerging social marketing technologies and consumer trends.
Proven track record in developing and executing successful global marketing strategies for consumer brands.
Exceptional creativity and innovation skills, demonstrated through a portfolio of successful campaigns.
Deep understanding of the FMCG industry with a proven ability to drive market share and revenue growth.
International experience in a multinational corporation with a demonstrated ability to adapt to diverse markets and cultures.
Strong leadership skills with experience in managing and developing high-performing marketing teams.
Exceptional creativity and a passion for innovation.
High talent with business commercial maturity
Ideally a mix of traditional retail & network marketing industries

Amongst the Key competencies, the below are of particular importance:

Excellent command of spoken and written English

Delivering Results:

A real focus on execution and delivery
Strong digital marketing expertise or experience.
Proven track-record of delivering projects with positive results
The skill to build and coordinate a global launch plan through many marketing channels
Management of large internal stakeholder groups

Providing the Vision:

Experience in bringing teams together and leading them toward a shared goal
Ability to deliver a clear message and ask of your audience (internal / agencies)
Experience of driving a strategic planning process. Proven budget management, presentation and communication skills
Clearly articulate the unique selling propositions (USPs) of the new products and how they address customer pain points to enable the whole team to share success.

Driving Change:

Ability to inspire others and deal with change, a real team leader
Creative and fast paced, with a solution mind-set.
Resilient in the face of challenges
Leads the innovation agenda/thought leadership

Remuneration

RM 10,000 - RM 12,000

Consultant In Charge

Or refer someone