Media Lead

Work Schedule: Monday to Friday (4 days onsite, 1 day wfh)
Location: Taguig
Industry: Creative Agency

Key Responsibilities:

• Lead end-to-end media planning and buying across major digital platforms (Meta, TikTok, Google Search, and others).
• Develop integrated digital media strategies that align with business goals and growth objectives.
• Oversee the execution, monitoring, and optimization of campaigns, especially during peak retail events (e.g., 10.10, 11.11, Birthday Sales).
• Manage Seller Center accounts and oversee ad operations in real time.
• Analyze campaign performance data and convert insights into actionable strategies.
• Provide regular performance reports and recommendations for continuous improvement.
• Work closely with commercial, brand, and creative teams to ensure cohesive campaign execution.
• Lead alignment meetings with key internal and external stakeholders on media strategies and results.
• Mentor and guide junior members of the media team, fostering growth and knowledge-sharing.

Qualifications:

• Bachelors degree in Marketing, Advertising, Communications, or a related discipline.
• At least 7 years of experience in digital media planning, buying, and performance marketing.
• Demonstrated success in managing and executing high-impact digital campaigns.
• Comprehensive knowledge of digital advertising platforms, audience segmentation, and optimization techniques.
• Strong analytical abilities, with the capability to interpret data and turn insights into actionable business strategies.
• Exceptional communication, presentation, and stakeholder management skills.
• Background in retail, e-commerce, or consumer brand management is a plus.
• Practical experience with TikTok Ads and other emerging digital platforms is an added advantage.