Digital Marketing Officer | HYBRID

Digital Marketing Officer

Salary: Competitive / Based on Experience

Location: Mandaluyong City, Philippines

Work Setup: Hybrid

Work Schedule: Monday – Friday (Standard Business Hours)

Job Description

As a Lead Digital Marketing Officer, you will drive the growth of our Professional Tools brands by designing and executing data-driven, multi-channel marketing programs. You will bridge the gap between strategy and analytics, turning digital campaigns into measurable demand and revenue impact in a fast-paced B2B environment.

Key Responsibilities

• Strategy & Execution: Develop and manage integrated campaigns across paid media, SEO, email, and social media.
• Lead Management: Optimize CRM workflows to ensure leads are captured, tracked, and routed to Sales effectively.
• Content Oversight: Create high-quality marketing assets and messaging tailored to technical and professional audiences.
• Performance Tracking: Analyze campaign data and audience behavior to provide actionable insights and ROI reports.
• Stakeholder Collaboration: Partner with regional sales teams and external agencies to align marketing initiatives with business goals.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, or a related field.
• Experience: 3+ years in digital marketing with a focus on multi-channel campaign management.
• TechStack: Proficient in Google Ads, Meta Ads Manager, and Google Analytics.
• Platform Expertise: Experience with email marketing automation (preferably Eloqua).
• Industry Knowledge: Background in B2B, industrial, or construction marketing is highly preferred.