Marketing Manager

The Marketing Manager will drive integrated marketing strategy and execution to build brand awareness, generate customer acquisition, grow vehicle sales, and strengthen the company's market standing. The ideal candidate brings strong experience in integrated marketing, branding, digital marketing, and campaign management, ideally within automotive.

Key Responsibilities:

Marketing Strategy & Planning

• Develop and execute marketing strategies aligned with business goals and sales targets
• Spot market opportunities, customer segments, and growth levers to expand brand reach and market share
• Track industry trends, competitor moves, and consumer behavior to refine marketing efforts

Brand Management

• Maintain and build the brand across all channels and customer touchpoints
• Drive initiatives that strengthen brand awareness, perception, and loyalty
• Manage integrated campaigns for new vehicle, product, and service launches

Campaign Development & Execution

• Plan, run, and assess integrated campaigns across digital, print, outdoor, radio, TV, and experiential channels
• Lead seasonal promos, dealership campaigns, product launches, trade shows, and events
• Measure campaign results and refine future initiatives based on performance data

Digital Marketing & Customer Engagement

• Oversee digital strategy across social media, email, SEO, SEM, display ads, and the company website
• Monitor traffic, engagement, lead generation, and conversion metrics
• Partner with internal teams or agencies on digital content, video, and multimedia production

Market Research & Consumer Insights

• Research customer preferences, buying behavior, and industry trends
• Analyze competitor marketing, pricing, and promotions
• Convert customer feedback into actionable marketing recommendations

Leadership & Team Management

• Lead, mentor, and develop the marketing team
• Delegate tasks, track performance, and provide ongoing coaching and feedback
• Foster collaboration, creativity, and continuous growth within the team

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or related field
• 5–8 years of progressive marketing experience, including 2–3 years in a managerial/leadership role
• Automotive industry background strongly preferred
• Solid grasp of integrated marketing, digital marketing, branding, and campaign management
• Track record managing multi-channel campaigns and product launches
• Experience with dealerships, distributors, or retail networks is a plus
• Proficiency in digital marketing platforms, CRM systems, Google Analytics, marketing automation tools, and MS Office
• Strong analytical skills with the ability to turn data into actionable strategy

Location: Cebu

Work Setup: Fully Onsite

Work Schedule: Monday–Friday, dayshift