Content Lead (F&B)

Role Overview:

The Content Lead is responsible for leading day-to-day content planning and execution while supporting broader marketing and business objectives. This role balances hands-on creative work with team coordination, performance optimization, and close collaboration with Marketing and Strategy partners.

Key Responsibilities:

Content Planning & Execution

• Lead the execution of content initiatives aligned with established marketing and brand strategies

• Translate strategic briefs into clear creative direction for writers, designers, and producers

• Oversee content quality, consistency, and on-time delivery across channels

• Remain hands-on in content development when needed

Performance Awareness & Optimization

• Review engagement and performance data to identify improvement opportunities

• Adjust creative execution based on feedback from Marketing and performance teams

• Support testing of formats, messaging, and visuals to improve conversion and effectiveness

• Communicate performance learnings clearly to the team

Collaboration & Communication

• Work closely with Marketing Strategists to align creative output with campaign goals

• Participate in constructive discussions around performance without defensiveness

• Provide creative input while remaining open to iteration based on data insights

• Escalate risks, trade-offs, or misalignments early and professionally

Team Leadership & Recognition

• Guide and support a small creative team or content contributors

• Provide clear feedback and coaching to improve execution quality

• Ensure individual contributions are recognized and communicated to stakeholders

• Foster a collaborative, motivated, and accountable team environment

Creative Quality & Brand Alignment

• Maintain consistency with brand guidelines and visual standards

• Balance creative expression with data-driven objectives

• Ensure all content supports the intended audience journey and campaign goals

Tools, AI & Workflow

• Use AI tools to support ideation, drafting, quality checks, and production efficiency

• Follow established AI and brand governance guidelines

• Contribute to improving content workflows and processes

Qualifications & Experience

• 4–5 years of experience in content, creative, or brand-related roles

• Prior experience leading projects or mentoring junior creatives

• Working knowledge of content performance metrics (engagement, CTR, conversion support)

• Strong collaboration skills with marketing or strategy teams

• Comfortable receiving and applying data-driven feedback

• Exposure to AI tools for content or creative production is an advantage