Category Development Manager (FMCG | F&B)

About the role

We're looking for a driven and commercially sharp Category Development Manager who can take full ownership of a product category and drive real business growth.

If you're someone who thrives on strategy, data, and execution—and has a track record of delivering results—this could be your next big move.

What You'll Do:

• Lead the overall strategy and performance of an assigned product category
• Analyze sales data, market trends, and customer insights to identify growth opportunities
• Develop and execute category plans to drive sales and profitability
• Manage key levers such as pricing, promotions, and product assortment
• Lead end-to-end new product launches, from planning to execution
• Work closely with cross-functional teams to ensure alignment and smooth implementation
• Monitor performance and adjust strategies to meet business targets
• Build and present recommendations to stakeholders to support category initiatives

What We're Looking For:

• Bachelor's degree in Business, Marketing, Management, or a related field
• Minimum of 5–8 years of experience within the FMCG industry
• With proven exposure to category development, trade marketing, or commercial strategy in a fast-paced environment.
• Experience handling product launches
• Strong communication and stakeholder management skills