Marketing Manager

Marketing Manager
Tuguegarao | On-site | Monday to Friday

Job Summary
We are looking for a creative and results-driven Marketing Manager to lead and execute marketing strategies that drive brand awareness, customer engagement, and business growth. The ideal candidate will have strong experience in marketing campaigns, digital marketing, brand management, and market analysis. This role will work closely with cross-functional teams to develop effective marketing initiatives that support the company's overall objectives.

Key Responsibilities

• Develop and implement integrated marketing strategies and campaigns to increase brand visibility and drive sales.
• Manage digital marketing channels including social media, email marketing, and online advertising.
• Oversee brand positioning, content development, and marketing communications.
• Analyze market trends, customer insights, and competitor activities to identify new marketing opportunities.
• Plan and execute promotions, product launches, and marketing events.
• Collaborate with sales and operations teams to align marketing initiatives with business goals.
• Track and analyze campaign performance using marketing metrics and analytics tools.
• Manage the marketing budget and ensure efficient use of resources.
• Build and maintain relationships with media partners, agencies, and vendors.
• Lead and mentor the marketing team to deliver high-impact campaigns.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5–8 years of marketing experience, with at least 2–3 years in a managerial role.
• Strong background in digital marketing, brand management, and campaign planning.
• Excellent project management and organizational skills.
• Strong analytical and problem-solving abilities.
• Excellent communication and leadership skills.
• Proficiency in marketing tools, analytics platforms, and Microsoft Office.