Head of Retail Media & Performance Advertising

Department:

Commercial / Revenue

Location:

Head Office / Hybrid / Remote

Role Summary:

The Head of Retail Media & Performance Advertising will build, scale, and lead a high-growth Retail Media business unit within a membership-based retail and e-commerce organization.

This role carries full P&L accountability and is responsible for transforming first-party customer data into a monetizable advertising platform that enables brand partners and marketplace sellers to reach a highly engaged member base through data-driven, measurable media solutions.

The role operates as a business unit leader — defining strategy, commercial frameworks, ad product development, campaign delivery, and measurement infrastructure — while collaborating cross-functionally across Commercial, Marketing, Data, and Technology teams.

This is both a strategic and operational leadership role with revenue ownership.

Key Responsibilities:
1. Business Ownership & P&L Leadership

• Own full P&L responsibility for the Retail Media vertical.
• Define annual revenue targets and profitability goals.
• Develop scalable pricing structures (CPM, CPC, CPA, hybrid models).
• Build go-to-market strategy and revenue expansion roadmap.
• Provide performance reporting, forecasts, and strategic insights to executive leadership.

2. Retail Media Strategy & Product Development

• Define the overall Retail Media vision, roadmap, and KPIs.
• Develop compelling value propositions for brand partners and marketplace sellers.
• Design ad inventory structure, bidding logic, and monetization mechanics.
• Identify and launch new ad formats (on-site display, sponsored listings, CRM media, off-site targeting, etc.).
• Ensure compliance with data governance and privacy standards.

3. Advertiser & Partner Development

• Lead acquisition and onboarding of brand advertisers and marketplace sellers.
• Develop media proposals aligned to brand objectives (awareness, conversion, basket uplift, etc.).
• Act as senior client lead for key accounts.
• Drive long-term commercial relationships and upsell opportunities.

4. Campaign Delivery & Optimization

• Oversee end-to-end campaign execution across digital touchpoints (on-site placements, push notifications, CRM, SMS, email, etc.).
• Ensure timely delivery, targeting precision, and performance optimization.
• Partner with analytics teams to measure attribution and incremental lift.
• Optimize campaigns based on ROAS, ROI, and attributed sales.

5. Cross-Functional Leadership

• Collaborate with Technology teams on ad serving infrastructure and targeting capabilities.
• Work with Data teams to implement robust tracking and attribution systems.
• Align with Marketing to integrate Retail Media within broader customer engagement strategies.
• Build and lead a high-performing Retail Media team.

6. Measurement & Analytics

• Define performance metrics including ROAS, ROI, incremental sales, and customer acquisition cost.
• Establish standardized reporting dashboards.
• Continuously refine attribution methodology and campaign optimization frameworks.
• Utilize analytics platforms (e.g., Mixpanel, GA4, or similar tools) for performance tracking.

Qualifications:
Education

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Advanced certifications in Digital Media, Ad Tech, or Data Analytics are advantageous.

Experience

• 5–8+ years in digital media, retail media, performance marketing, or e-commerce advertising.
• Demonstrated experience owning revenue targets or managing P&L components.
• Strong exposure to ad tech ecosystems and performance marketing frameworks.
• Experience working cross-functionally with commercial, marketing, data, and technology teams.
• Client-facing leadership experience managing brand advertisers or strategic accounts.

Skills & Competencies

• Deep understanding of digital advertising models and monetization strategies.
• Strong analytical capability and experience with performance tracking platforms.
• Strategic thinker with hands-on execution capability.
• Strong commercial acumen and negotiation skills.
• Ability to translate technical solutions into business value.
• Influential leadership style with strong stakeholder management.