Marketing Strategist

Senior Marketing Strategist

On-site | Makati City | Mon-Fri

Role Overview
The Senior Marketing Strategist leads the development and execution of data-driven marketing strategies to drive measurable growth, strengthen brand positioning, and optimize multi-channel campaigns. This role collaborates closely with creative, media, and analytics teams to ensure cohesive messaging and high-impact campaign performance.

Key Responsibilities

• Develop and implement integrated marketing strategies aligned with business objectives
• Lead multi-channel campaigns across digital, social, content, and events
• Translate market research and performance data into actionable insights and budget plans
• Oversee campaign KPIs, evaluate results, and implement continuous improvements
• Ensure brand consistency and innovative storytelling across all platforms
• Mentor and guide marketing and content team members
• Manage workflows, timelines, vendor partnerships, and resource allocation
• Leverage analytics tools and emerging technologies, including AI-driven solutions, to enhance performance

Qualifications

• Bachelors degree in Marketing, Communications, Business, or related field (Masters preferred)
• Minimum of 6 years experience in marketing strategy or content leadership roles
• Strong expertise in digital marketing, media planning, and ROI-driven campaign management
• Excellent leadership, communication, and project management skills
• Analytical mindset with proficiency in marketing analytics and performance tools