Retail Media Manager (Hybrid Set-up)

Job Title: Retail Media Manager
Work Setup: Hybrid (2 days onsite, 3 days WFH) – Parañaque

Job Summary
The Retail Media Manager will lead and scale the Retail Media function, enabling suppliers and marketplace sellers to advertise through data-driven, personalized channels. This role carries full P&L responsibility and is accountable for revenue growth, profitability, commercial strategy, campaign execution, and performance measurement.

The ideal candidate brings strong leadership, expertise in digital advertising, and the ability to collaborate effectively across commercial, marketing, data, and technology teams.

Key Responsibilities

Business Leadership & P&L

• Take ownership of the Retail Media units P&L.

• Set and achieve revenue and profitability targets.

• Develop pricing models, commercial frameworks, and sales strategies.

• Report performance, forecasts, and insights to senior leadership.

Strategy & Commercial Development

• Define the Retail Media strategy, roadmap, and KPIs.

• Craft compelling value propositions for suppliers and sellers.

• Design scalable ad formats, bidding models, and targeting solutions.

Client & Supplier Management

• Pitch, onboard, and maintain relationships with 1P suppliers and 3P sellers.

• Serve as the primary point of contact for Retail Media partners.

• Design ROI-driven campaigns aligned with advertiser objectives.

Campaign Execution & Optimization

• Oversee multi-channel campaign delivery (banners, push notifications, SMS, email, etc.).

• Ensure precise targeting, tracking, and attribution.

• Optimize campaigns based on ROAS, ROI, and attributed sales.

Cross-Functional Collaboration

• Partner with technology teams to enhance ad platforms and targeting capabilities.

• Work with data teams to ensure accurate performance measurement.

• Collaborate with marketing to integrate Retail Media into broader engagement initiatives.

Qualifications

Education

• Bachelors degree in Marketing, Business, Communications, or related field.

Experience

• 5–7 years in digital media, retail media, performance marketing, or e-commerce advertising.

• Proven experience in ad tech, campaign management, and revenue ownership.

• Strong client-facing experience managing brands or advertisers.

• Experience collaborating across commercial, data, marketing, and tech teams.