Marketing General Manager - Automotive

Position: Marketing General Manager
Location: Taguig | Monday to Friday, 8:00 AM 5:00 PM

Overview:
The Marketing General Manager is responsible for leading nationwide marketing initiatives encompassing brand strategy, ATL/BTL campaigns, digital marketing, public relations, and events management. This role plays a critical part in shaping and executing marketing strategies that drive business growth, profitability, and brand presence across the country.

Key Responsibilities:

• Develop and implement integrated marketing strategies and annual marketing plans aligned with corporate goals.
• Oversee all marketing disciplines including brand management, ATL, BTL, PR, and digital marketing initiatives.
• Conduct market and consumer research to identify trends, opportunities, and competitive positioning.
• Lead the development of creative marketing concepts and campaigns across all media platforms.
• Manage the company's marketing budget, ensuring effective cost allocation and control.
• Direct relationships and daily coordination with PR, media, and marketing communications agencies.
• Supervise the planning and execution of key events such as product launches, trade shows, sponsorships, and media engagements.
• Serve as the official spokesperson for marketing or PR-related activities in the Philippine market.
• Oversee nationwide CSR and internal marketing events, ensuring consistent brand alignment.
• Drive data-driven digital marketing programs, optimizing content strategy and social media presence.
• Prepare timely reports and performance analyses on marketing effectiveness and ROI.
• Provide strategic leadership to the marketing team, fostering collaboration, efficiency, and high performance.

Decision-Making Authority:

• Approve and validate marketing assets, campaigns, and materials under assigned scope.
• Propose and manage marketing budgets, allocations, and operational decisions.
• Recommend organizational design changes to enhance team efficiency and clarity of roles.
• Lead performance evaluation, training, and development initiatives for marketing staff.
• Recommend promotions, rotations, and disciplinary actions in line with company policies.

Qualifications:

• Bachelors Degree in Marketing, Business Management, Communications, or a related field.
• At least 10 years of progressive experience in Marketing, PR, and Leadership roles.
• Strong background in marketing strategy, brand management, and digital transformation.

Core Competencies:

• Strategic and analytical mindset with strong project management skills.
• Excellent leadership, communication, and interpersonal abilities.
• Proficient in marketing, PR, and digital tools and analytics.
• Agile, hands-on leader capable of managing multiple priorities in a fast-paced environment.
• Innovative, persuasive, and solutions-oriented with a focus on results.