General Manager Lubricants

Company Overview: 

A dynamic and fast growing Oil Marketing Company in Pakistan with a strategic focus on growth and innovation. The company operates hundreds of retail outlets nationwide and has built a strong infrastructure foundation, including a rapidly expanding network and state-of-the-art storage facilities developed to meet the highest global standards

Job Overview

A senior commercial leader responsible for building, expanding, and optimizing a high-performing, profitable lubricants business across Pakistan. The role demands strong market insight, strategic direction, commercial acumen, channel development, and disciplined execution to grow market share in both retail and industrial segments.

Core Purpose

Drive sustainable volume and value growth for the lubricants business by developing competitive product offerings, expanding distribution channels, building strong B2B & B2C partnerships, enhancing brand equity, and ensuring operational excellence across the country.

Key Outputs

• A national lubricants growth strategy covering automotive, industrial, retail, and B2B & B2C sectors.
• Expanded distribution network with strong channel partners in key territories.
• Competitive pricing, product positioning, and marketing programs aligned with customer needs.
• Strong relationships with OEMs, fleet operators, workshops, industrial clients, and key accounts.
• Improved product visibility, availability, and brand preference across Pakistan.
• Consistent volume growth, improved margins, and optimized profitability.
• Robust governance and compliance across sales, supply chain, and technical functions.
• A high-performing lubricants team with clear KPIs, capability building, and strong execution discipline

Ideal Background

• 15–20+ years of experience in Lubricants, OMCs, Petrochemicals, Automotive, or Industrial B2B & B2C sectors.
• Proven track record leading a national lubricants business or major category portfolio.
• Strong commercial negotiation and contract management experience with large B2B &B2C accounts.
• Deep understanding of lubricants product lines, technical specifications, and application areas.
• Experience managing distribution networks, key accounts, OEM partnerships, and workshops.
• Familiarity with marketing, brand development, and channel activation for lubricants.
• Strong financial literacy with experience managing P&L, pricing, and profitability levers.
• Ability to lead cross-functional teams including sales, marketing, supply chain, and technical services.

Personal Style

Strategic thinker, commercially sharp, analytically strong, relationship-driven, operationally disciplined, and highly execution-focused. Comfortable leading large teams, influencing stakeholders, and driving business growth under competitive market conditions.