General Manager Marketing (Digital & Branding)

Position Title: General Manager Marketing
Industry: Information Technology, Cyber Security
Domain: Digital Marketing / Branding
Location: Rawalpindi/Islamabad (NASTP)
Experience: Minimum 15 years of hands on experience preferably in an IT/ICT, SaaS, Cloud, Tech.
Education: MBA(Marketing)/ / BBA (04 Years) and/or MS/ BS in Information Technology or equivalent

Job Responsibilities:

• Marketing Strategy Development
• Brand Management and Positioning
• Digital Marketing and Lead Generation
• Team Leadership and Development
• Budget Management and ROI Tracking
• Market Research and Consumer Insights
• Product Marketing and Launches
• Collaboration with Sales and Other Departments
• Public Relations and Communication Strategy
• Performance Analytics and Reporting

Requirements:

• Extensive skills of Marketing Strategies & Channels, Software Sales
• System Integrator, Software Exports, Implementation of appropriate Marketing Mix
• Launching & Managing extensive Marketing/Promotional Campaigns
• Developing Marketing Strategies, Brand Management
• Advertising & Publicity
• Appropriate use of Social Media & Data Analytics

Key Skillset:

• Well-groomed with excellent communication skills. Must be fluent in spoken and written English.
• Strong attention to detail.
• Good organization and planning skills.
• Adaptability and the ability to juggle multiple tasks / projects.
• Creativity, writing and design skills. Graphic design capabilities are a plus point.
• Team working skills.