Marketing and Behavior Change Communication Lead

We are looking for an experienced and dynamic professional to lead the Marketing and Behaviour Change Communication (BCC) workstreams for a major donor-funded health project. The ideal candidate will drive strategy, manage implementation, and ensure high-quality community engagement to strengthen awareness and trust in modern contraceptives and public health services.

Key Responsibilities

• Lead development and execution of demand generation, SBCC, and marketing strategies
• Oversee design, review, and alignment of all marketing communication materials.
• Supervise and monitor community-level IEC/BCC activities and field engagement.

• Develop strategic priorities, annual workplans, and budgets.

• Ensure evidence-based implementation and course-correct where needed.

• Coordinate with external BTL partners and support data-driven SBC activities.

• Strengthen staff and partner capacity in communication, content, and design.

• Document lessons learned, success stories, and contribute to knowledge products and publications.

• Represent the project with partners and government stakeholders.

Qualifications

• Masters/Bachelors in Social Sciences, Marketing, Public Health, or related field.

• 8-10 years of BCC and marketing experience in donor-funded health programs.

• 6-7 years working on community health and BCC with progressive leadership.

• Experience in family planning/SBCC in Pakistan or South Asia preferred.

• Familiarity with FP/BCC best practices and community mobilization approaches.

• Experience working with the Sindh Health Department is an advantage.

• Strong analytical, problem-solving, and communication skills (English & Urdu; Sindhi preferred).

• Proficient in MS Office Suite.

Key Competencies

• Strong leadership and team-building skills

• Results-focused with an innovative mindset

• Excellent interpersonal communication

• Ability to manage multiple priorities and drive high-impact outcomes