Marketing Specialist

About the Client

Our client is an established Kuwait-based FMCG company specializing in premium food products, with a strong presence across retail and distribution channels.

About the Role

The Marketing Specialist will support the planning and execution of marketing campaigns, brand initiatives, product launches, and external communications. The role combines content development, campaign coordination, market research, performance analysis, and collaboration with media agencies and influencers.

Key Responsibilities

• Support the development and execution of annual marketing plans and campaigns.
• Develop written content for campaigns, advertisements, announcements, press releases, and other external communications.
• Coordinate with creative teams to ensure alignment between written and visual content.
• Assist with content calendars, brand initiatives, budgets, and business presentations.
• Coordinate with media agencies and influencers in Kuwait.
• Support new product launches in collaboration with the Sales Team.
• Conduct market research and monitor consumer and competitor trends.
• Track campaign and product performance using relevant KPIs, analytics, and sales data.
• Prepare performance reports with practical recommendations for improvement.

About You

• Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
• At least 5 years of relevant marketing experience.
• Strong copywriting and content development skills in both Arabic and English.
• Experience working with media agencies and influencers in Kuwait.
• Good understanding of campaign planning, market research, and performance measurement.
• Proficiency in Microsoft Word, PowerPoint, Excel, and relevant marketing tools.
• Creative, organized, proactive, and able to manage multiple campaigns.
• Professional marketing certifications would be an advantage.