Senior Creative Designer (Karachi | Onsite | PKR Salary)

We're hiring a Senior Creative Designer (Karachi - Onsite)

We need a strong mid-level professional for this role who can work independently with minimal supervision and demonstrate strong ownership.

About Client

Hiring for a Pakistan based -E-Commerce platform.

About the Role

We are a leading Online Travel Agency (OTA) and technology company, building a digital travel platform that thousands of customers trust. We are seeking a Senior Creative Designer to join our Content Marketing team — someone who is brilliant, self-driven, and capable of owning the creative vision end-to-end.

This is not an execution-only role. We want a mid-senior designer who brings strategic creative thinking, deep platform fluency, and the independence to drive projects from concept to delivery with minimal hand-holding. You will work at the intersection of travel, technology, and storytelling — shaping how our brand is experienced across every digital touchpoint.

If you are someone who thrives in a fast-paced environment, obsesses over design quality, understands how visual content drives business outcomes, and is excited about the future of AI-powered creativity — this role is for you.

What You'll Own

Creative Design & Content Production

• Lead the conceptualization and production of high-impact visual content for digital platforms — social media, performance campaigns, email marketing, and marketing collateral
• Create, direct, and edit video content, animations, and motion graphics optimized for modern platforms (Reels, TikTok, YouTube Shorts, digital ads)
• Own brand consistency across all outputs — uphold visual hierarchy, color standards, typography, and tone across every format and channel
• Translate business and marketing objectives into compelling visual narratives — not just execute briefs, but elevate them
• Experiment proactively with new content formats, visual styles, and emerging trends to keep our brand communication fresh and culturally relevant
• Design travel-specific creatives that resonate — seasonal campaigns, destination highlights, promotional offers, and platform-native content

Campaign & Brand Strategy Support

• Partner with marketing and content leads to shape campaign creative strategies — contributing ideas and creative direction, not just delivering assets
• Drive competitive research and audience insight to inform creative decisions and improve content effectiveness
• Lead ideation and pre-production planning sessions — bringing energy, structure, and original thinking to every campaign kickoff
• Develop platform-native content strategies tailored to evolving digital behaviors across our key audience segments
• Support product marketing by designing creatives that clearly communicate our offerings and drive user action

Project Leadership & Process Ownership

• Independently manage multiple creative projects simultaneously — owning timelines, quality gates, and final delivery without constant supervision
• Drive briefing sessions: ask the right questions, surface ambiguities early, and align on deliverables before production begins
• Champion a structured creative process: brief concept review cycles final delivery — and hold yourself and the team to it
• Proactively identify creative gaps or risks and propose solutions before they become blockers

Collaboration & Communication

• Work as a core creative partner with the content and marketing teams, and collaborate with cross-functional stakeholders as needed
• Share work proactively, present creative rationale clearly, and incorporate feedback constructively
• Maintain thorough documentation of briefs, creative iterations, and feedback — keeping projects organized and traceable
• Communicate progress, blockers, and decisions in a timely and structured manner

AI, Innovation & Continuous Growth

• Actively leverage AI-powered tools (generative design, AI video editing, prompt-based content tools) to enhance creative output and efficiency
• Use AI responsibly — accelerating workflows without compromising originality, brand standards, or quality
• Stay ahead of design trends, emerging tools, and platform changes — bringing relevant insights back to the team
• Contribute to a strong creative culture and support the growth of junior team members where applicable

Required Skills & Competencies

Technical Skills (Must-Have)

• Mastery of Adobe Creative Suite: Photoshop, Illustrator, After Effects, Premiere Pro
• Strong motion graphics and animation skills — intermediate to advanced level
• Expert understanding of design principles: visual hierarchy, color theory, typography, and brand systems
• Proven ability to produce polished, platform-optimized content across static, video, and motion formats
• Hands-on experience with short-form video editing and platform-native content formats (Reels, Shorts, Stories, digital ads)
• Proficiency in Figma or similar tools for layout, creative collaboration, and asset organization

Domain Knowledge (Strongly Preferred)

• Experience designing for travel, e-commerce, or consumer digital brands
• Understanding of performance marketing creatives and how design decisions affect engagement and conversion
• Familiarity with B2C marketing and how visual content impacts user behavior and brand trust
• Experience working in a tech company or fast-moving digital environment

Soft Skills & Work Approach

• Strong ownership mindset — takes a brief from concept to delivery independently and accountably
• Strategic creative thinker — brings ideas and a creative point-of-view, not just execution
• Excellent time management — consistently meets deadlines across multiple concurrent projects
• Proactive communicator — surfaces issues early and shares updates without being prompted
• Collaborative but independent — works well with teams while driving their own work without micromanagement
• Resilient and growth-oriented — embraces feedback, iterates quickly, and keeps improving

AI & Emerging Tools

• Hands-on experience or strong curiosity with AI design tools: Midjourney, Adobe Firefly, RunwayML, Kling, or similar
• Ability to integrate AI workflows into real production pipelines — not just experimentation
• Prompt-engineering skills for visual generation tools are a meaningful plus

How Success is Measured (KPIs)

KPI Area

What We Measure

Creative Quality

• Consistently high-quality outputs that meet brand standards, resonate with audiences, and require minimal rework

Delivery & Timeliness

• On-time delivery across all active projects; proactive flagging of risks before deadlines are missed

Brand Consistency

• All outputs adhere to brand guidelines; any deviations are intentional, justified, and approved

Campaign Contribution

• Creative contribution to campaign performance — engagement rates, CTR, or conversion where applicable

Collaboration Effectiveness

• Positive feedback from cross-functional partners on communication, responsiveness, and creative partnership

Creative Leadership

• Proactive ideation, independent project ownership, and contribution to team creative culture

AI & Tool Adoption

• Active use of modern and AI-powered tools to improve output quality and production efficiency

Education & Experience

• Bachelor's degree in Design, Visual Communication, Media, Marketing, or a related field
• 3–5 years of relevant experience in graphic design and creative content production (agency or in-house)
• Experience working in a tech company, OTA, e-commerce, or digital consumer brand is strongly preferred
• A strong portfolio is mandatory — demonstrating campaign creative, platform-native content, and motion graphics. Work from travel, lifestyle, or digital consumer brands is a strong plus

We review portfolios carefully. Quality, range, and creative thinking matter more than volume. Show us work you are genuinely proud of.

What We Offer

• Market-competitive salary
• Medical coverage for self and dependents
• Annual travel allowance
• Gratuity as per company policy
• Continuous learning, mentorship, and professional growth opportunities
• Exposure to diverse, high-visibility creative projects on a growing digital travel platform
• A fast-paced, collaborative environment with talented cross-functional teams

Location: PECHS Block 6, Karachi | Onsite | Full-Time

Note: Please apply only if you meet the specified requirements.

Include the portfolio/ your work in the resume

Days: Monday to Friday : ( 8 hours a day)

Timings: 9:00 am – 5 pm

Benefits:

• Market-competitive salary
• Medical coverage for self and dependents
• Annual travel allowance
• Gratuity as per company policy
• Continuous learning, mentorship, and professional growth opportunities
• Exposure to diverse, high-visibility creative projects on a growing digital travel platform
• A fast-paced, collaborative environment with talented cross-functional teams

About HR Ways:
"HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://whatsapp.com/channel/0029VamSiLr5fM5fMtAdCS2M to stay updated or visit www.hrways.co to know more."