Sr. Content writer (On-Site | Karachi | Salary in PKR)

About Our Client:
Our client is a global leader in workplace behavior change, empowering businesses to cultivate skills and habits that drive safety, health, and productivity since 1992.

What We're Looking For:

We are seeking a skilled and creative Senior Content Writer with 3 to 5 years of proven experience in professional writing, content development, and SEO-driven storytelling. The ideal candidate will have a strong command of English, excellent research abilities, and a deep understanding of how to craft engaging and high-performing content across digital platforms including blogs, websites, email campaigns, and whitepapers.

This role requires someone who can produce well-structured, original, and strategic content that aligns with brand goals and drives audience engagement.

Whats Required:

Writing & Editing Expertise:

• 3 to 5 years of experience in content writing for digital marketing, B2B, or corporate audiences.
• Proven ability to write high-quality, SEO-optimized, and reader-focused content.
• Strong editing and proofreading skills with attention to tone, grammar, and clarity.
• Experience writing for multiple formats blogs, web copy, email sequences, landing pages, and long-form articles.

Content Research & SEO:

• Ability to conduct topic and keyword research using SEO tools.

• Understanding of on-page SEO, keyword placement, and content structure best practices.
• Skilled in converting complex topics into clear, accessible, and engaging narratives.

Content Marketing Knowledge:

• Familiarity with marketing funnels and content types for awareness, consideration, and decision stages.
• Experience collaborating with marketing and design teams to support campaign goals.
• Knowledge of analytics tools and the ability to interpret content performance data to refine future strategies.

AI & Content Tools:

• Experience using AI tools (e.g., ChatGPT, Jasper, Grammarly, SurferSEO) to enhance productivity and quality.
• Strong understanding of maintaining originality and brand tone while using AI-assisted workflows.

Responsibilities:

• Write, edit, and proofread high-quality content for blogs, landing pages, newsletters, and marketing campaigns.
• Collaborate with content lead and SEO lead to ensure content aligns with keyword goals and brand objectives.
• Maintain consistency in tone, style, and messaging across all content assets.
• Conduct in-depth research on industry-related topics to produce authoritative and relevant content.

• Contribute to editorial calendars, ensuring timely content delivery.

• Optimize existing content based on SEO performance data and audience insights.
• Work with the marketing team to develop content ideas that drive engagement and conversions.
• Stay up to date with trends in content marketing, SEO, and digital communication.

Preferred Skills:

• Excellent command of written English (UK).

• Strong storytelling and creative writing skills.

• Proficiency with tools like Google Docs, Grammarly, SurferSEO, Ahref or SEMrush.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Other Details:

Work Mode: Onsite, Karachi

Experience: 3-5 years

Days: Monday to Friday

Timing: 9AM-6PM

Benefits:

• Annual performance-based increments and bonuses
• Health insurance
• Life Insurance, and more

About HR Ways:

HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://www.whatsapp.com/channel/0029VamSiLr5fM5fMtAdCS2M stay updated or visit www.hrways.co to know more.