Creative Marketing Manager |Lahore | Night Shift| Onsite |PKR Salary|

Creative Marketing Manager (Lahore – Night Shift, Onsite)

About the Company

A leading digital marketing agency specializing in lead generation through paid advertising, local SEO, websites, and lead analytics for hundreds of recurring clients.

Job Overview

The Creative Marketing Manager will own the internal marketing function end-to-end, focusing exclusively on marketing and growing the company's brand.

This role involves translating company growth objectives into actionable marketing strategies, developing campaigns, coordinating execution across Content, Creative, Paid Media, SEO, Web, Sales, and Automation teams, and ensuring ideas move from planning to execution.

The ideal candidate will combine creative thinking, strategic planning, and commercial understanding to strengthen brand awareness, generate qualified leads, improve market positioning, and support revenue growth through online and offline marketing initiatives.

Non-Negotiable Requirements

• 5+ years of marketing experience, preferably in a digital marketing agency, B2B services, SaaS, or a similar fast-paced environment.
• 2–3+ years of experience owning or managing marketing strategy and execution.
• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
• Strong creative thinking and visual judgment, with the ability to conceptualize campaigns and identify impactful marketing content.
• Strong understanding of digital and traditional/offline marketing channels.
• Proven ability to take campaigns independently from ideation and planning through execution and measurement.
• Strong understanding of lead generation, funnels, content, paid media, SEO, websites, email marketing, social media, events, and brand positioning.
• Experience managing marketing calendars, budgets, campaigns, vendors, and cross-functional resources.
• Commercial understanding with the ability to connect marketing activities to leads, pipeline, revenue, and ROI.
• Strong research and analytical skills, particularly in competitor analysis, market research, pricing, positioning, and customer behavior.
• Excellent English communication, presentation, and copywriting judgment.
• Strong working knowledge of AI and modern marketing technology.

Key Responsibilities

1. Marketing Strategy & Ownership

• Own the overall marketing strategy and execution plan for the company.
• Build quarterly and annual marketing plans aligned with company growth and revenue objectives.
• Maintain the master marketing calendar, ensuring campaigns, content, events, launches, promotions, and initiatives are planned and executed on time.
• Convert leadership ideas and business objectives into practical campaigns with clear objectives, owners, timelines, budgets, and expected outcomes.
• Identify opportunities to improve brand awareness, market positioning, lead generation, and sales pipeline.

2. Lead Generation & Channel Development

• Evaluate and develop marketing channels capable of generating qualified opportunities.
• Plan initiatives across SEO, paid search, paid social, organic social, email marketing, outbound support, partnerships, referral programs, webinars, podcasts, directories, communities, sponsorships, and events.
• Coordinate with Paid Media, SEO, Content, Web, and Automation teams to execute campaigns without personally performing every technical task.
• Continuously test new channels, campaigns, audiences, offers, and messaging.
• Track performance across traffic, inquiries, marketing-qualified leads (MQLs), sales-qualified leads (SQLs), opportunities, and revenue.

3. Brand, Content & Market Positioning

• Develop original campaign concepts, themes, messaging angles, and creative directions for the Creative and Content teams.
• Own the company's brand presentation across its website, social media, marketing collateral, events, presentations, case studies, and other brand touchpoints.
• Create campaign concepts and provide clear briefs to Content and Creative teams.
• Ensure messaging clearly communicates the company's positioning, capabilities, differentiation, and value proposition.
• Identify opportunities for case studies, thought leadership, industry insights, awards, partnerships, PR, podcasts, and executive visibility.
• Recommend improvements to the website, landing pages, service pages, portfolio, social presence, and conversion journey.

4. Market, Competitor & Pricing Intelligence

• Analyze competitors' positioning, services, pricing, offers, messaging, marketing channels, and go-to-market strategies.
• Conduct market and customer research to identify emerging opportunities, changing client expectations, and service gaps.
• Collaborate with leadership on service positioning, package structure, pricing research, competitive differentiation, and new service launches.
• Translate research into practical recommendations and actionable strategies.

5. Events, Conferences & Offline Marketing

• Research and recommend relevant industry conferences, exhibitions, networking events, sponsorships, and partnership opportunities.
• Own marketing preparation before, during, and after company events.
• Coordinate booths, collateral, presentations, promotional materials, lead-capture mechanisms, event campaigns, and follow-up strategies.
• Evaluate event performance based on business opportunities and revenue generated rather than participation alone.

6. Cross-Functional Execution

• Act as the central marketing owner, coordinating Creative, Content, SEO, Paid Media, Web, Automation, and Sales teams.
• Create clear briefs and ensure each department understands objectives, deliverables, deadlines, and expected outcomes.
• Provide creative direction and constructive feedback to designers, content writers, video editors, and other creative resources.
• Ensure marketing initiatives progress from ideation to execution.
• Work closely with Sales to understand lead quality, objections, lost opportunities, and market feedback, using these insights to improve marketing.

7. Marketing Performance & Optimization

• Establish practical KPIs for each marketing initiative and maintain visibility into performance.
• Track marketing spend, lead sources, conversion rates, pipeline contribution, customer acquisition cost (CAC), ROI, and other relevant growth metrics.
• Identify underperforming activities and recommend corrective actions.
• Present concise monthly and quarterly marketing performance updates with actionable recommendations to leadership.

8. Systems, Technology & AI

• Identify opportunities to use AI, automation, CRM workflows, lead intelligence, personalization, and marketing technology to improve efficiency.
• Ensure marketing leads and campaign data are properly captured, attributed, and tracked through the CRM.
• Stay current with emerging marketing platforms, channels, tools, and changing buyer behavior.

9. Tools & Technical Understanding

Working knowledge of the following tools and platforms is preferred:

• GoHighLevel (GHL), HubSpot, or similar CRM and marketing automation platforms.
• Google Analytics 4 (GA4), Google Search Console, and marketing reporting dashboards.
• Google Ads, Meta Ads, LinkedIn Ads, and other major advertising platforms.
• Email marketing and automation platforms.
• SEMrush or similar SEO and competitive intelligence tools.
• ClickUp or similar project management systems.
• AI tools for research, ideation, analysis, content support, and productivity.
• CMS, website, and landing-page environments.

Ideal Candidate Traits

• Owner mentality, with the ability to identify and execute marketing initiatives independently.
• Strong balance of creativity, execution, and commercial thinking.
• Curiosity about competitors, markets, trends, technology, and new growth opportunities.
• Highly organized and capable of managing multiple initiatives simultaneously.
• Comfortable coordinating specialists without needing to be the technical expert in every channel.
• Strong follow-through, turning ideas into deliverables rather than leaving them in presentations.
• Data-driven approach to evaluating assumptions and marketing performance.
• Confidence working directly with senior leadership.
• Collaborative personality with the ability to align multiple departments toward shared marketing objectives.

Additional Information

• Job Title: Creative Marketing Manager
• Location: DHA Phase 8, Lahore
• Work Arrangement: On-site
• Working Hours: 5:00 PM to 2:00 AM PKT, Monday to Friday
• Salary: Market-competitive

Benefits

• Paid time off
• Competitive salary
• Performance-based bonuses
• Health insurance

About HR Ways

HR Ways is an award-winning technical recruitment firm helping software houses and IT product companies locally and internationally find top IT talent. HR Ways works with 300+ employers worldwide, ranging from established SaaS companies to competitive startups.

We operate across multiple markets, including Dubai, Canada, the US, the UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other regions.

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Website: www.hrways.co