Digital Marketing Lead (Onsite, Karachi, PKR Salary)

Client Company Introduction: 
The company empowers brands with emotional commerce and intelligent design solutions, driving business results through creative technology and innovative thinking.

Opening: Digital Marketing Lead

Job Descriptions: 
The Digital Marketing Lead at the company will spearhead the firms digital marketing strategy and execution across internal brands and client portfolios. This role demands a strategic thinker with strong leadership, analytical, and creative capabilities, capable of making data-driven decisions that deliver measurable results.

As a client-facing leader, the Digital Marketing Lead will manage cross-platform strategies (TikTok, Meta, Amazon, Walmart, Shopify, LinkedIn, and Google), oversee campaign performance, and guide a multidisciplinary marketing team to achieve growth and visibility objectives for both the company and its clients

Key Responsibilities

1. Strategic Leadership & Digital Growth

• Develop, implement, and oversee comprehensive digital marketing strategies across all major platforms.
• Align campaigns with corporate and client objectives ensuring measurable ROI and audience engagement.
• Build digital growth plans encompassing SEO, SEM, paid media, content marketing, influencer outreach, and performance tracking.
• Lead digital transformation initiatives for client projects and internal brand positioning.

2. Client Relationship & Account Management

• Serve as the primary client liaison for digital marketing initiatives.
• Translate client goals into strategic campaigns and actionable marketing roadmaps.
• Conduct performance reviews and data-driven presentations for clients and leadership.
• Support business development with marketing insights, proposal contributions, and digital strategy presentations.

3. Team Leadership & Mentorship

• Lead and mentor the digital marketing team fostering a culture of creativity, accountability, and learning.
• Assign objectives and oversee execution across design, content, performance, and analytics teams.
• Drive operational excellence by defining SOPs and ensuring adherence to best practices.
• Recruit, train, and evaluate team members for continuous professional growth.

4. Performance Marketing & Analytics

• Manage high-budget campaigns on Google Ads, Meta, TikTok, Amazon, and LinkedIn platforms.
• Supervise Shopify, Amazon, and Walmart eCommerce performance optimization, including ad strategy, A/B testing, and content optimization.
• Track KPIs such as CTR, CPA, ROAS, and conversion rates and apply insights to optimize outcomes.
• Present monthly analytics dashboards and performance reviews to the executive leadership team.

5. Brand, Content & Creative Direction

• Oversee all digital content creation ensuring consistent storytelling and brand tone.
• Collaborate with creative designers and copywriters to deliver innovative, platform-specific assets.
• Ensure brand messaging aligns across social, website, email, and eCommerce platforms.
• Approve campaign visuals, product banners, and content calendars before execution.

6. Innovation & Trend Analysis

• Stay updated with evolving digital platforms, technologies, and algorithm changes.
• Introduce innovative strategies to leverage new media opportunities (e.g., AI tools, automation, influencer marketing).
• Identify emerging trends relevant to consulting, SaaS, and eCommerce sectors.

Qualifications & Experience

• Bachelors or Masters degree in Marketing, Business Administration, or a related field.
• 7+ years of experience in digital marketing, including 3+ years in a leadership or strategic role.
• Proven record of managing large-scale, multi-channel campaigns and client-facing marketing engagements.
• Strong expertise in SEO, PPC, content strategy, and performance marketing.
• Experience with Amazon Seller Central, Walmart Connect, Shopify, and TikTok Ads Manager.
• Excellent leadership, analytical, and presentation skills.
• Proficiency in tools like Google Analytics, Meta Business Suite, SEMrush, Ahrefs, HubSpot, and Data Studio is very important.

Core Competencies

• Strategic Leadership & Decision-Making
• Client Communication & Stakeholder Management
• Multi-Channel Campaign Strategy
• Data-Driven Performance Optimization
• Brand Storytelling & Creative Oversight
• Team Development & Mentorship
• Market Research & Trend Foresight

Performance Indicators (KPIs)

• Campaign ROI and conversion improvement
• Client satisfaction and retention levels
• Growth in social and eCommerce visibility
• Team performance and project delivery consistency
• Revenue contribution from digital channels
• Innovation and adoption of new digital tools

Other Details:
Experience: 7+ years
Timing: (1pm-10pm for males), (11am-8pm for females)
Working Days: Monday to Friday
Working Mode: Onsite - Full Time
Salary: Depends on experience/expertise
Location: Karachi, Pakistan

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