Head of Brand Marketing

About the Company

We are holistic placemakers, focussed on the development of high-quality lifestyle-centric living spaces in Pakistan. Established by a group of international real estate experts, the company leads the market with the highest standards of international best practices and a customer-centric approach.

We are proud to be a thorough client-centric organisation with our customers at the heart of our businesss philosophy and operations. Through a design-led approach, our business strategy is to tailor-make market-leading developments with the needs and requirements of our clients at the heart of the process.

By leveraging our global network of experts, we are developing world-class real estate in Pakistan that is the benchmark in the industry.



About the Role:

Requirements

• Define and execute the overall brand strategy to enhance market positioning and brand equity.
• Oversee the creation, launch, and management of new brands and products.
• Lead the planning and execution of 360-degree marketing campaigns (digital, ATL, BTL, and PR).
• Ensure brand messaging is consistent across all advertising, promotions, and communications.
• Collaborate with the Lead creative operation team to develop all marketing collaterals and activities
• Define KPIs and brand performance metrics to track success and ROI.
• Oversee the budgeting and allocation of brand marketing expenses.
• Ensure brand compliance and governance across all business units and regions.
• Foster strong, collaborative relationships with key stakeholdersincluding Sales, Finance, Product Development, and Digital Marketingto drive seamless brand alignment
• In charge of fostering a healthy working culture for the brands team
• Responsible for hiring and managing talent for the team Qualifications/Skills
• Bachelors/Masters degree in Marketing, Business Administration, or Brand Management.
• 8 years of experience in branding, marketing, or a similar role, preferably in FMCG, Retail, Tech, or Hospitality.
• Proven track record of building and scaling brands successfully.
• Strong brand storytelling and strategic thinking.
• Expertise in digital marketing, PR, and campaign execution.
• Analytical mindset with experience in consumer research and performance tracking.
• Exceptional leadership, communication, and stakeholder management skills.
• Ability to work in a fast-paced, dynamic environment and drive innovation.

Experience: 8+ years

Working Days &Timings : Monday to Friday (Flexible Hours)

Location: DHA Phase 6, Karachi

About HR Ways:

"HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our Whatsapp Channel https://shorturl.at/983az to stay updated or visit www.hrways.co to know more."