Content Marketing Manager (REMOTE)

About the company we're hiring for Currently:

Since our founding in 1983, we have become a market leader in North American school bus routing. Our signature product line, offers a seamless package that empowers you to create efficient routing solutions for your organization using industry-standard analytics and AI-based optimization tools. Whether you operate 20 or 2,000 buses, our software is scalable to fit every solution. We back up our technology with an unmatched reputation for industry-leading customer service.

Responsibilities:

Develop, implement, and manage a comprehensive content marketing strategy aligned with
Bus Planners business goals.

Produce, review, proofread, edit, and sign off on all marketing content including blogs, press releases, email marketing messages, and social media posts.

Conduct thorough research and competitor analysis to inform content strategy and identify opportunities.

Collaborate with cross-functional teams, including Product and Support, to execute specific content

Build and maintain an editorial calendar, ensuring content is timely and relevant, while staying up-to date with industry trends.

Monitor content performance, analyze metrics, and carry out optimizations to improve engagement and ROI.

Demonstrate a strong do-er mentality by working independently, taking initiative, and delivering
high-quality work consistently

Requirements:

Proven Experience: Demonstrated success in content marketing, with a strong portfolio of written
work and content campaigns.

Exceptional Writing and Editing Skills: Ability to produce high-quality, engaging content with a

keen eye for detail.

Thorough Research Abilities: Skilled in conducting detailed research and presenting complex

information in an accessible manner.

Excellent Project Management: Capability to manage multiple projects and deadlines effectively,

ensuring timely delivery.

Strong Interpersonal Skills: Proficiency in working collaboratively with cross-functional teams and

building strong professional relationships.

Proactive and Adaptable Mindset: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

Self-Starter Attitude: Capacity to work independently, take initiative, and consistently deliver high-quality work without extensive supervision.

Fast Learner: Ability to quickly learn and adapt to new tools (i.e., Mailchimp, Outreach.io, etc.),
processes, and systems, ensuring efficient and effective execution of content strategies.

Other Details:

Work Mode: Remote - Full Time

Experience: 3+ years

Days: Monday to Friday

Timing: 2 hours overlap at Canadian hours Rest Flexible timing.

About HR Ways:

"HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our Whatsapp Channel https://shorturl.at/983az to stay updated or visit www.hrways.co to know more."