About the job Social Media specialist | Lahore | Hybrid | Evening Shift
Social Media Manager – Lahore (Evening Shift | Hybrid)
About the Client
Our client is a growing digital marketing agency that helps brands build a strong online presence through strategic social media management, content marketing, and performance-driven campaigns. They work with clients across multiple industries, focusing on creating engaging content that drives brand awareness, community growth, and measurable business results.
About the Role
We are looking for a creative, strategic, and highly organized Social Media Manager to lead the organic growth of multiple client accounts.
This role is primarily focused on organic social media marketing , including content strategy, content planning, content calendars, audience growth, engagement, and developing creative ideas for posts and reels. Around 20% of the role involves managing and optimising Meta advertising campaigns to support overall marketing objectives.
The ideal candidate has agency experience, understands how to grow brands organically in international markets, and can create data-driven social media strategies that increase reach, engagement, and conversions.
Key Responsibilities
Organic Social Media Strategy
- Develop comprehensive organic social media strategies for multiple client accounts.
- Create monthly and weekly content calendars aligned with business goals.
- Plan and manage content across Instagram, Facebook, LinkedIn, and other relevant platforms.
- Brainstorm fresh, engaging, and trend-driven ideas for posts, reels, carousels, and stories.
- Build content strategies that improve organic reach, engagement, and follower growth.
- Identify content opportunities based on industry trends, audience behavior, and competitor research.
- Optimise posting schedules for maximum engagement.
- Develop strategies to grow brand visibility in international markets.
- Implement proven techniques to increase organic reach and audience engagement.
- Stay updated with platform algorithm changes and social media trends.
Content Management
- Coordinate with designers and content creators to ensure timely content delivery.
- Review and maintain consistency in brand messaging and visual identity.
- Ensure all content aligns with each client's objectives and brand guidelines.
- Manage multiple content calendars simultaneously.
- Client Management
- Communicate regularly with clients to understand business goals and campaign priorities.
- Present content strategies and campaign ideas.
- Gather feedback and ensure timely implementation.
- Build strong long-term client relationships.
Paid Social Media (20%)
- Create, manage, and optimize Meta advertising campaigns.
- Monitor campaign performance and suggest improvements.
- Support organic campaigns with paid promotions when required.
- Manage campaign budgets and reporting.
- Performance & Growth
- Monitor KPIs including reach, engagement, follower growth, impressions, website traffic, and conversions.
- Analyze content performance and generate actionable insights.
- Prepare monthly performance reports with recommendations.
- Continuously test new content formats and growth strategies.
Required Skills & Qualifications
- Minimum 2+ years of experience in Social Media Marketing.
- Strong experience managing organic social media growth.
- Experience creating content strategies and content calendars.
- Strong understanding of Instagram, Facebook, and LinkedIn algorithms.
- Proven experience increasing organic reach and engagement.
- Ability to develop creative ideas for posts, reels, stories, and campaigns.
- Experience managing multiple client accounts.
- Hands-on experience with Meta Ads Manager.
- Strong communication and client management skills.
- Excellent organizational and multitasking abilities.
- Experience working in a fast-paced agency environment.
Preferred Experience
- Candidates with experience in:
- Digital Marketing Agencies
- Social Media Agencies
- Creative Agencies
- Performance Marketing Agencies
- Branding Agencies
Bonus Points
- Experience growing brands in US, UK, Canada, Australia, or GCC markets.
- Strong understanding of international audience behavior and content localization.
- Experience creating viral content and improving organic reach across international markets.
- Familiarity with social media analytics tools and trend research.
- Experience with influencer collaborations and community management.
- Other Details
Work Type: Hybrid/Remote
Employment Type: Full-time
Experience: 2+ Years
Location: College Road, Township, Lahore
Office Timings: Monday – Friday | 5:00 PM – 2:00 AM
Compensation: Salary + Performance-Based Bonuses
About HR Ways:
HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://whatsapp.com/channel/0029VamSiLr5fM5fMtAdCS2M to stay updated or visit www.hrways.co to know more.