Brand Strategist

We are looking for a creative and analytical Brand Strategist to craft and implement strategies that shape brand identity and enhance market positioning. The role requires a balance of strategic thinking, consumer insights, and creative storytelling to strengthen our brand presence.

Key Responsibilities:

• Conduct market research and analyze consumer insights to inform brand strategies.
• Develop and refine brand messaging, positioning, and visual identity across platforms.
• Work closely with design, content, and marketing teams to ensure consistent brand communication.
• Monitor industry trends, competitor activities, and cultural shifts to identify opportunities.
• Support campaign ideation and execution to ensure alignment with brand vision.
• Collaborate with internal and external stakeholders to maintain brand consistency.

Required Skills:

• 3 years of relevant experience in brand strategy (Internal and external brands)
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and storytelling abilities.
• Familiarity with digital marketing tools and branding techniques.

Experience: 2 yrs

Location: Block 13D-1 Gulshan-E-Iqbal Karachi

Work Mode: Full time Onsite

Work Days: Monday to Friday

Shift: Evening and Night

(Evening shift: 3 PM to 12 AM)

(Night shift: 9 PM to 6 AM)

Benefits:

• Leave encashment
• Quarterly bonus

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