Sales & Marketing Specialist | Karachi | Onsite | PKR Salary

Client Company Introduction:

A technology-driven company delivering innovative IoT solutions that help businesses optimize operations, gain real-time insights, and make data-driven decisions across industries.

Job Role:

We are looking to hire a Female Marketing Specialist for our IoT-focused business. The role will support product marketing, sales enablement, and lead generation initiatives while working closely with cross-functional teams. In a gist, the employee will be responsible for:

Key Responsibilities:

• Develop high-quality marketing collaterals such as brochures, whitepapers, case studies, website content, and pitch materials to effectively communicate the value of IoT solutions.
• Design, refine, and maintain business decks and investor presentations for client pitches, partnerships, and internal stakeholders.
• Create and deliver product and platform demo presentations tailored to different client segments and industries.
• Collaborate with sales, product, and project teams to ensure marketing messaging aligns with customer pain points, product capabilities, and market trends.
• Assist in developing lead generation strategies, product positioning, and messaging based on market and competitor analysis.
• Coordinate with designers to ensure all marketing assets maintain a consistent, professional, and compelling visual identity.
• Contribute to content marketing initiatives, including blog posts, email campaigns, whitepapers, and thought leadership content.
• Support event marketing activities such as trade shows, webinars, client demos, and customer presentations.

Knowledge, Skills & Abilities:

• Strong proficiency in PowerPoint, Canva, Figma, or similar presentation and design tools.
• Excellent storytelling, writing, and communication skills, with the ability to simplify complex IoT concepts.
• Experience in creating and delivering product demos and presentations for varied audiences.
• Ability to translate technical features into clear business benefits for clients.
• Understanding of IoT technologies, B2B markets, and competitive landscapes.
• Basic understanding of lead generation and marketing for tech companies.
• Strong organizational and project management skills with the ability to handle multiple deliverables.
• Knowledge of SEO, digital marketing, and content marketing will be considered a plus.

Education:

Bachelor's degree in Marketing, Business, Communications, or a related field.

Experience:

1-2 years of experience in marketing, preferably product markeitng within IoT, SaaS, or B2B technology environments.

Job Details:

Job Title: Marketing Specialist

Location : Korangi Industrial Area, Karachi

Department: Project

Reporting To: Program Manager

Grade: 3B

Cost Center: Invexal


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