Sales & Marketing Lead – B2B SaaS Fundraising Platform (Onsite, Lahore, PKR Salary)

Requirements:

• 5+ years of experience in SaaS marketing, B2B sales, growth marketing, demand generation, or a related field.
• Proven experience generating qualified leads and acquiring clients for SaaS, technology, or B2B businesses.
• Strong knowledge of marketing funnels, paid advertising, email marketing, CRM systems, outbound sales, and social media marketing.
• Experience managing campaigns from strategy to execution and delivering measurable business results.
• Ability to develop clear messaging, campaign strategies, and sales positioning for target audiences.
• Strong communication, leadership, analytical, organizational, and execution skills.
• Highly proactive, self-motivated, organized, and able to work independently with full ownership.
• Creative, data-driven, disciplined, and focused on achieving measurable growth.
• Ability to identify the right audience, generate qualified leads, convert them into product demos, and support the sales process through successful client onboarding.

Responsibilities:

• Own and manage the complete marketing and sales funnel, from lead generation to client acquisition.
• Plan and execute campaigns across email, LinkedIn, social media, paid ads, partnerships, webinars, events, and outbound sales.
• Identify and target nonprofit organizations, religious institutions, fundraising teams, community centers, schools, and charitable organizations.
• Generate qualified leads through digital campaigns, referrals, cold outreach, industry directories, local networks, nonprofit associations, and fundraising events.
• Lead the creative development of social media content, advertising campaigns, landing pages, email campaigns, and sales materials.
• Build and optimize marketing funnels, lead magnets, product demos, nurturing campaigns, and conversion workflows.
• Work closely with product and leadership teams to position the platform effectively in the nonprofit fundraising market.
• Monitor KPIs such as lead volume, conversion rates, customer acquisition cost, demo bookings, pipeline value, campaign ROI, and new client acquisition.
• Continuously analyze, improve, and scale campaigns based on performance data.
• Take full ownership of marketing and sales results.