Digital Marketing Manager (Onsite, Lahore, PKR Salary)

Requirements:

• 2–3 years of hands-on digital marketing experience, preferably in the real estate or property industry.
• Strong experience managing paid advertising campaigns across Meta Ads and Google Ads.
• Proven experience generating and managing qualified leads for property sales, real estate projects, and marketing campaigns.
• Strong understanding of campaign planning, audience targeting, retargeting, lead funnels, and conversion optimization.
• Experience managing social media platforms, digital content, and overall online brand presence.
• Strong understanding of key digital marketing metrics, including CPL, CTR, CPC, ROAS, conversions, and lead quality.
• Hands-on experience with Google Analytics, Meta Business Suite, Google Ads, and other relevant digital marketing tools.
• Strong analytical, communication, and campaign management skills with a results-driven approach.

Responsibilities:

• Develop and execute digital marketing strategies for real estate projects, property listings, and brand campaigns.
• Plan, launch, manage, and optimize paid advertising campaigns across Meta and Google platforms.
• Generate qualified leads for the sales team while continuously optimizing cost per lead and conversion performance.
• Develop audience targeting, retargeting, and lead nurturing strategies to improve campaign performance.
• Manage the company's social media presence and coordinate content, creatives, videos, and campaign requirements with internal teams.
• Monitor campaign performance, lead quality, website traffic, conversions, and return on advertising spend.
• Work closely with the sales team to track lead conversions and optimize campaigns based on sales feedback.
• Prepare regular performance reports, analyze market and competitor activity, and recommend improvements to strengthen digital marketing results.

Working Days:

Monday - Saturday