Product Marketing Manager (Onsite, Islamabad, PKR Salary)

Requirements:

• 3–6 years of experience in product marketing, SaaS marketing, or GTM roles.
• Strong understanding of positioning, segmentation, and GTM frameworks.
• Excellent written and verbal communication skills.
• Experience working with sales teams and revenue-driven environments.
• Strong analytical and research skills.
• Ability to simplify technical concepts into business value.
• Comfortable working in fast-paced, evolving product environments.

Responsibilities:

• Define product/service positioning, messaging, and differentiation strategy.
• Develop go-to-market (GTM) plans for new offerings and campaigns.
• Translate product features into clear customer-facing value propositions.
• Create sales enablement materials such as pitch decks, case studies, and one-pagers.
• Conduct market, customer, and competitor research to refine positioning.
• Work closely with sales teams to improve pitch effectiveness and conversion rates.
• Support demand generation campaigns with targeted messaging and positioning.
• Analyze market feedback and iterate messaging accordingly.