Marketing Content Writer (Onsite, Lahore, PKR Salary)

Requirements:

• Bachelor's degree in a relevant field
• A minimum of 5+ years of experience in the relevant domain is required.
• Basic understanding of SEO principles, digital marketing trends, and social media best practices
• Excellent writing, editing, proofreading, and storytelling skills.
• Ability to simplify technical or complex topics for various audiences and formats.
• An understanding of AI tools and a desire to experiment with and try new technologies
• Strong research, organizational, and attention-to-detail skills.
• Team player with strong interpersonal, communication, and collaboration skills.
• Experience in SaaS or B2B technology content creation, including video production.
• Familiarity with tools like Google Analytics, SEMrush, Grammarly, and video editing software.
• Basic understanding of HTML/CSS or design tools like Canva or Figma.

Responsibilities:

• Create engaging and persuasive content across multiple formats, including blogs, landing pages, email campaigns, case studies, videos, and social media content.
• Collaborate with marketing and product teams to develop cohesive messaging that aligns with brand goals and resonates with target audiences across all platforms.
• Research industry trends and competitor content to inform a comprehensive content strategy.
• Optimize content for SEO and LLMs (ChatGPT, Gemini, etc.) to maximize traffic and engagement across digital channels.
• Translate complex product and technical information into user-friendly, customer-focused content adaptable for different media.