Digital Marketing Manager (Onsite, PKR Salary)

Requirements:

• Minimum of 5 years of experience in digital marketing, with a proven track record of managing paid campaigns, SEO, and social media strategies.
• Bachelors degree in Marketing, Business, or a related field (preferred).
• Proven experience as a Digital Marketing Manager or similar role, with a focus on Google Ads and Bing Ads.
• Deep understanding of SEO best practices and experience managing organic search strategies.
• Expertise in Social Media Marketing (SMM) across major platforms.
• Strong content writing skills, with the ability to oversee the production of high-quality marketing content.
• Experience in leading and managing a marketing team.
• Proficiency in using analytics tools like Google Analytics, Google Ads Manager, Bing Ads, and SEO tools such as SEMRush, Moz, or Ahrefs.
• Strong project management and organizational skills.
• Ability to stay up-to-date with the latest digital marketing trends and best practices.
• Certifications in Google Ads, Bing Ads, or SEO are a plus.

Responsibilities:

• Develop, manage, and optimize paid advertising campaigns on Google Ads and Bing Ads to drive qualified traffic, conversions, and ROI.
• Monitor and analyze campaign performance, adjusting strategies as necessary to achieve KPIs.
• Conduct keyword research and competitive analysis to ensure maximum campaign effectiveness.
• Oversee and implement SEO strategies to improve organic search rankings and drive traffic to the website.
• Perform on-page and off-page SEO audits, ensuring content is optimized according to the latest search engine algorithms.
• Analyze website performance and suggest improvements to boost visibility and rankings.
• Develop and execute social media strategies across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to enhance brand presence and engagement.
• Track and report on the effectiveness of social media campaigns, making data-driven adjustments to improve performance.
• Manage and grow the companys social media following through consistent, engaging, and strategic posts.
• Lead the creation and implementation of high-quality content strategies (blog posts, articles, infographics, videos, etc.) to support SEO and marketing efforts.
• Work closely with content writers, designers, and other team members to ensure consistency in messaging and branding.
• Manage and mentor a team of digital marketers, content creators, and social media specialists.
• Set clear objectives, provide regular feedback, and ensure the team is motivated and aligned with company goals.
• Collaborate with other departments to ensure cohesive and integrated marketing strategies.
• Utilize analytics tools such as Google Analytics, SEMRush, and Ahrefs to track website traffic, SEO progress, and the effectiveness of paid campaigns.
• Generate comprehensive reports on the performance of digital marketing activities, providing insights and recommendations for continuous improvement.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work in a dynamic, growth-oriented company.
• Professional development and continuous learning opportunities.