Digital Marketing Associate (US Timings, Onsite, Lahore)

Responsibilities:

• Assist with basic web development tasks, including updating website content and troubleshooting minor issues.

• Support the implementation of website enhancements and ensure optimal site functionality.

• Help with managing and updating WordPress sites, including content updates and plugin management.

• Learn to customize themes and optimize sites for better performance and user experience.

• Assist in the creation and management of Google Ads campaigns, including keyword research and ad copy development.

• Monitor campaign performance and support optimization efforts to improve results.

• Collaborate with the marketing team to execute digital marketing strategies and campaigns.

• Contribute to content creation, social media updates, and email marketing initiatives.

• Help track and report on key performance metrics to measure campaign effectiveness.

Requirements:

• Bachelors degree in Marketing, Computer Science, Web Development, or a related field, or relevant coursework/experience.

• Good analytical skills and attention to detail.

• Strong interest in digital marketing and excellent communication.

• Familiarity with WordPress and its functionalities.

• Introductory knowledge of Google Ads and digital advertising concepts.

• Basic understanding of web development principles (HTML, CSS, JavaScript) and web design.