Senior Performance Marketing Specialist - Social & Google Ads (Remote, Pakistan, PKR Salary)

Requirements:

• Degree in Marketing, Advertising, Business, or a related field (or equivalent work experience). Master's degree is a plus.
• 2 Years Experience in a Digital Marketing Agency
• Extensive experience in developing and executing performance media strategies, with a focus on Google Ads, social media advertising, and other relevant platforms.
• Strong proficiency in data analysis and expertise in using analytics tools such as Google Analytics, Google Ads, and other relevant platforms.
• Exceptional analytical skills, with the ability to interpret complex data and provide actionable insights for campaign optimization.
• Excellent written and verbal communication skills.
• Strategic mindset with a focus on driving innovation, achieving KPIs, and enhancing overall campaign performance.
• Google Ads certifications and other relevant advertising certifications are a strong advantage.
• Knowledge of SEO, content marketing, and broader digital marketing channels is beneficial.

Responsibilities:

• Develop and execute comprehensive performance media strategies that align with overarching business goals and target audience profiles.
• Plan, implement, and optimize paid media campaigns across multiple platforms, including Google Ads, social media, display, and other relevant channels.
• Conduct in-depth keyword research, audience segmentation, and competitor analysis to inform strategic campaign targeting and optimization.
• Stay in line with industry trends, emerging technologies, and updates to advertising platforms, leveraging insights to enhance campaign strategies.
• Analyse campaign performance data using advanced analytics tools and platforms, drawing actionable insights and making informed adjustments to achieve KPIs.
• Lead A/B testing initiatives for ad creatives, targeting strategies, and landing pages, continually refining campaigns for optimal results.
• Manage advertising budgets effectively, optimizing allocation for maximum return on investment while maintaining cost efficiency.
• Drive innovation by exploring new performance media channels, partnerships, and technologies to expand the reach and impact of campaigns.
• Stay informed about changes in digital marketing regulations, privacy concerns, and best practices to ensure compliant and ethical advertising practices.