Performance Marketing Executive (Onsite, Lahore, PKR Salary)

Requirements:

• Bachelor's degree in a relevant field with a strong quantitative foundation.
• Minimum of 2 years of proven experience in digital marketing, preferably within digital marketing agencies. Experience in e-commerce is a must-have.
• Must have experience in handling multiple accounts.
• Proficiency in digital ad platforms such as Facebook Ads, Google Ads, and Twitter Ads.
• Experience managing ad networks for acquisition campaigns and integrating with third-party platforms for tracking and campaign setup.
• Basic understanding of organic acquisition channels, including App Store Optimization (ASO) and Search Engine Optimization (SEO).
• Familiarity with mobile attribution tools, mobile app install fraud monitoring, and Google Analytics for performance analysis.

Responsibilities:

• Develop and lead the overall performance marketing strategy across digital channels.
• Create, manage, and optimize Google Ads and social media advertising campaigns on Facebook and Instagram.
• Drive SEO initiatives to secure top organic search rankings.
• Manage and optimize paid listings on third-party websites and media partners to maximize ROAS.
• Oversee email marketing and automation strategies, including EDM newsletters, drip campaigns, and loyalty campaigns.
• Use Google Analytics and other tools to track multi-channel campaign performance, conduct regular CRO audits, and provide actionable insights for optimization.