Digital Marketing Analyst (Onsite, Lahore, PKR Salary)

Requirements:

• Bachelors or masters degree in marketing.
• 5+ years of experience in PPC and Affiliate Marketing.
• Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
• Deep knowledge of digital marketing across social, display, paid and programmatic platforms.
• Strong analytical and strategic thinking skills.
• Ability to make data-driven decisions.
• Excellent interpersonal and collaboration skills.
• Strong communication and presentation skills.

Responsibilities:

• Maintain strong relationships with affiliate partners to ensure alignment with the companys goals. Collaborate with them to ensure execution of strategies that drive traffic and sales effectively.
• Track affiliate performance metrics such as conversion rates, ROI, and sales contributions. Analyze data to optimize campaigns and negotiate better terms or commission structures with high-performing affiliates.
• Address discrepancies or misalignments promptly to maintain a strong brand presence.
• Developing and implementing PPC campaigns across search, display, and programmatic platforms, Pmax, analyzing performance, and optimizing for ROI.
• Your responsibilities will include tracking online marketing trends, collecting and analyzing data, optimizing, and reporting online campaign performance, and communicating with internal & external clients.
• Monitor and track overall performance of digital marketing initiatives, identifying opportunities for improvement and ensuring alignment with KPIs.
• To be successful as a digital marketing analyst, you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies.
• A top-notch digital marketing analyst should also have excellent analytical skills, be detail-oriented, and work well within a team.
• Collecting and analyzing customer, marketing, and web behavioral data.
• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
• Developing and presenting learnings from your analysis, including actionable insights and recommendations.
• Developing digital campaign and web measurement strategies.
• Creating dashboards, data visualizations, and campaign and website performance reports.
• Monitoring and analyzing digital media and marketing trends.
• Communicating and presenting to colleagues, senior managers, and clients.