Conversion Rate Optimization Specialist (Onsite, Islamabad, PKR Salary)

Responsibilities:

• Analyze website and landing page performance to identify drop-off points.
• Design and execute A/B tests across pages, funnels, and campaigns.
• Improve conversion rates for leads, demos, and customer acquisition funnels.
• Use analytics tools to study user behavior and identify friction points.
• Work with design and development teams to implement optimization changes.
• Develop hypotheses based on data and continuously test improvements.
• Monitor funnel performance and report on conversion metrics regularly.
• Support optimization of paid and organic traffic landing experiences.

Requirements:

• 2–5 years of experience in CRO, growth marketing, or performance marketing.
• Strong understanding of conversion funnels and user journey optimization.
• Experience with tools like Google Analytics, Hotjar, or similar.
• Good analytical and problem-solving skills.
• Understanding of UX principles and behavioral psychology basics.
• Ability to run structured experiments and interpret results.
• Strong collaboration skills with design and engineering teams.